产品开发期

国产品由于开发期较晚，质量保证体系未建立，器件均采用竞争者厂家所生产，产量未形成规模效应，故与外国产品竞争确属艰难。

Domestic products face difficulties in competing with foreign goods because the former developed too late , the quality control system has not been fully established , their components used were produced by competitors factories , and the production volume is low .

伴随着信息时代的到来，IT企业正日益凸现其在经济发展中的重要地位，它们迫切需要改善自身的新产品开发能力，以期获得更多的市场价值与竞争优势。

As Information Age is coming , IT corporation has became increasingly important in economy development , crying for improving self-ability of new product development to gain more market value and competitive advantage .

面对经济全球化以及消费者日益个性化、多样化的需求，服装企业正面临着日趋激烈的市场竞争，它们迫切需要提高自身的新产品开发能力，以期获得更多的竞争优势与市场价值。

Under the circumstance of economic globalization , as well as various and individualized demands of customers , all the apparel enterprises have faced the increasing market competition . They badly need to improve their ability of new product development in order to obtain more competitive advantages and market value .

伴随着市场竞争的加剧，企业迫切需要加强自身的新产品开发能力，提高新产品开发绩效，以期获得更多的市场价值与竞争优势。

As market competition intensifies , enterprises urgently need to strengthen their ability to develop new products and enhance new product development ( NPD ) performance , with a view to gain more market value and competitive advantage .