三木谷浩史

如果有一句话可以概括三木谷浩史（hiroshimikitani）经营企业的方式，它大概类似于耐克（nike）的著名广告语“尽管去做”。

If there is one phrase that encapsulates the Hiroshi Mikitani approach to running a business , it would be along the lines of the famous Nike slogan to " just do it " .

与会者包括巴萨新任主席何塞普.马里亚.巴托梅乌（JosepMariaBartomeu），以及一个本不太可能是皮克朋友的人——以销售额计日本最大互联网零售商乐天（Rakuten）的创始人三木谷浩史（HiroshiMikitani）。

Attendees included the football club 's new president Josep Maria Bartomeu and an unlikely friend of Piqu é " s , Hiroshi Mikitani , the founder of Rakuten , Japan 's largest internet retailer by sales .

不过，三木谷浩史个性骄傲，与众不同，他不能算是一位典型的日本CEO。

But Hiroshi " Micky " Mikitani is no normal Japanese CEO .

确实，当三木谷浩史决定放弃在日本兴业银行（industrialbankofjapan）有声望、有保障的工作，去开创自己的企业时，他必须要有“勇气”。

Indeed , Mr Mikitani must have had " guts " when he decided to leave a prestigious , secure job at the Industrial Bank of Japan to strike out on his own .

尽管乐天一直被誉为“日本的亚马逊（Amazon）”，但三木谷浩史声称，这种比较并不是非常准确。

While it has been called the " Amazon.com of Japan , " Mikitani says that comparison wasn 't quite accurate .

《日经产业新闻》网络版表示，费尔南德斯及乐天首席执行官三木谷浩史（HiroshiMikitani）将会公布该合资公司将于明年开始运营，双方各自将持有该合资公司最多三分之一的股份。

Nikkei said in its online edition that Mr Fernandes and Hiroshi Mikitani , Rakuten 's chief executive , were set to announce plans to start operations next year , with a stake of up to one-third each in the venture .

如今，三木谷浩史将目光放到了全球市场。

Now Mr Mikitani has his sights on the global market .

尽管我并不完全赞同三木谷浩史，但我认为他提出了许多好的想法。

Although I don 't agree with everything in Hiroshi 's program , I think he has a number of good ideas .

在与潜在卖主洽谈的最初几周，三木谷浩史与他的5名员工仅仅劝服了5个卖主与他们签约。

In the first few weeks of talking to potential vendors , Mr Mikitani and his five staff persuaded only five to sign up .

分析了以前的网上购物商城失败的原因后，三木谷浩史采用了一种基于卖主与客户直接交流的商业模式。

As a result of analysing the failure of earlier online shopping malls , Mr Mikitani adopted a business model based on direct communication between seller and customer .

三木谷浩史表示，乐天尝试为它的用户创造一种个性化的购物体验。这家公司允许其网站上的每位卖家以独特的布局、图片和促销活动定制各自的页面。

Mikitani says Rakuten tries to create a personal shopping experience for its users by allowing each seller on the site to customize their page with unique layouts , pictures and promotions .

这些问题就是书中三木谷良一和他的儿子三木谷浩史一系列对话的核心。三木谷良一是一名经济学家，于2013年去世，而三木谷浩史则是互联网公司乐天的创始人。

Those questions are at the heart of this series of dialogues between Ryoichi , an economist who died in 2013 , and his son Hiroshi , founder of the Internet company Rakuten .

由三木谷浩史创始于1997年的乐天公司是日本最大的电子商务网站，市值高达135亿美元，年销售额逾40亿美元，是世界上最大的互联网公司之一。

Founded by Mikitani in 1997 , Rakuten is the largest e-commerce site in Japan and with a market cap of $ 13.5 billion and annual sales of over $ 4 billion ; it is one of the biggest Internet companies in the world .