行为定向广告

根据研究结论，对广告主、中小网站和行为定向广告公司提出了相关的建议。

According to the research , this paper proposed several advices to the advertisers , website owners and the behavioral targeting advertising firms .

课题主要研究基于用户行为定向的精准化广告投放，并且进行了设计和实现。

The main subject of research is based on the precision of user behavior targeted advertising , and for the design and implementation .

定向广告是一种投放在网页上、与网页内容或者用户自身的行为特征相关的广告投放模式，按定向模式的不同可以分为内容定向广告和行为定向广告。

Targeted advertising is a kind of advertising which is delivered on web pages with the page content or user behavior related . Targeted advertising can be divided into content targeted advertising and behavioral targeting advertising according to the different target .