动漫广告

理性审视动漫广告的应用&基于创意产业的影响分析

Rational Look at the Ads Flash Applications Based on Analysis of the Impact of Creative Industries

相反，从动漫广告接受群体、动漫受众对于企业营销的价值来看，网络动漫广告是有着巨大发展空间的广告形式。

On the contrary , in light of its extensive audiences and its value to the enterprise marketing , it has great potential for further growth .

动漫广告作为一种广告形式，在现代广告业开始之初就伴随着广告业的发展不断发展，是集广告业与动漫产业两者特色的共生产业。

Animation ads as a form of advertising , in the modern advertising industry from the beginning of the development along with the continuous development of the advertising industry , advertising industry and is a unique symbiosis between the animation industry industry .

然而，目前国内外对动漫明星广告的研究尚处于起步阶段，理论研究较为缺乏，实证研究几乎空白。

However , study of animation stars advertising in domestic and international still at the initial stage , it is lack of theoretical research , and empirical almost blank .

在数字技术的支撑下，动漫在广告中的应用日渐普遍，动漫与广告的融合程度日益加深。

Supported by digital technology , the applications of animation in advertising are becoming more popular , at the same time , the degree of integration of animation and advertising is growing .

鉴于三维人脸模型在影视动漫、广告宣传、安全认证以及医学科学等众多领域的广泛应用，如何有效获取三维人脸模型显得尤为重要。

The model of 3D human face has been wildly applied in film and cartoon , advertising publicity , security certificate , medicine science and other fields . How to obtain 3D face models is particularly important .

提出借用广告多样的互动传播媒介发展动漫品牌形象的必然性的思考，得出动漫品牌形象广告是实现产业经济价值的有效途径。

Then the paper will further discuss the necessity of developing brand animation image through the diversified interactive communication media & advertising , and arrive at the point that brand animation image advertising is the effective way to realize industry economic value .