第四章探讨了中国化妆品企业营销渠道管理对策，包括渠道设计决策、中间商的选择、对中间商的激励、渠道的冲突管理和渠道合作。
Chapter four probes into the countermeasures for Chinese cosmetics marketing channels , including channel designing decision , choice of middlemen , encouragement to middlemen , conflict dealing and channel cooperation .
渠道设计决策