目标市场决策

铸造；市场营销；目标市场决策；营销组合策略；

Casting ; Marketing ; Target market strategy ; Marketing mix strategy ;

煤炭目标市场决策的层次模型

The hierarchical model of the decision - making on coal target market

本文的第二大部分是进行目标市场决策。

The second section is to work out the strategy of market selection .

针对这种情况，笔者结合企业实际，采用灰色局势决策方法建立起目标市场决策的定量化决策模型，并在此基础上进行策略优化问题的探讨。

Based on business practice , a quantitative model is established by the method of the gray situation decision making , and the problem of strategic optimization is discussed .

本文通过对绿富隆公司所处的环境分析、食用菌行业状况分析与预测、市场细分、目标市场决策、市场定位、消费者行为分析，在此基础上提出绿富隆公司的市场营销策略。

In this paper , the author gives the marketing policy on the basis of environmental analysis , the industrial situation of mushroom analysis and forecasting , market segmentation , targeting market decision , product positioning , and consumer behavior analysis .

希望本文能为钢铁企业在目标市场决策和产品组合选择方面提供有益的借鉴，以促进企业产品的竞争能力和市场赢利能力的快速提高。

I hope that this paper can provides some helpful enlightenment for iron and steel industry in the decision of target market and the choice of products ' combinations so as to facilitate the rapid increase of the products ' competitiveness and the ability to gain profits of enterprises .

文章利用定性与定量相结合的方法，给出了目标市场营销决策系统的设计思想和决策过程。

This paper discusses the guideline and decision procedure of objective marketing decision system using qualitative and quantitative methods .

煤炭目标市场的决策是煤炭市场营销的重要环节，决策的好坏直接决定了煤炭企业的经济效益。

The decision-making on coal target market is an important segment in coal marketing . The effect of decision-making determines the economic benefit in coal enterprises .

在上述判断的基础上，本文主要研究如何通过离散选择模型有效地收集目标市场顾客选择决策的重要信息，并如何在所获信息的基础上进行产品线优化决策。

Based on these judgments , this paper focuses on the application of Discrete Choice Model in studying consumer choice over products and the optimal product line decision based on this model .

构建了市场需求创新分析过程模型及其软件结构框架，该框架发展了传统的市场细分方法，实现了目标市场的自动决策和创新产品的定位；

The market demand innovative analysis model and its tool frame have been constructed , which evolve the traditional market segment method , and make the process of objective market decision making as well as the product technology level determining automatically .

分析了传统市场开拓方式，并从研究市场需求、产业及产品定位、目标市场、产品决策和市场开拓战略等方面入手，论述了需求引导型市场开拓模式，提出实现需求引导型市场开拓的策略。

This article analyzes the traditional mode of market development , discourses upon the demand-guiding model of market development beginning with the study of market demand , product decision , objective market and market-developing strategy . It puts forward tactics of realizing the new market-developing model .

围绕这一目标，企业必须从目标市场的决策开始，对零售企业的各个环节的各项营销决策进行精心规划。

For this objective , retailers should determine a target market as the beginning , then carefully make planning for every sales and marketing strategy on every steps .

第四章为珍奥集团上海公司市场细分和目标市场的选择，及相应的目标市场决策。

Chapter four subdivides the market and chose the goal market for the company and to do some corresponding goal market decision-making .