广告代理制

从此，人们对广告代理制的研究就从未停歇。

Since then , the people has never stopped to research on the advertising agency system .

1993年，我国引入了西方先进的广告代理制。

In1993 , China had introduced into the advanced west advertising agency system .

中国广告代理制运作及问题研究

Research into the Operation and Problems of Advertisement Agency Mechanism of China

中国广告代理制发展问题及对策研究

Problems and Measures on China 's Advertising Agent System

中国式的广告代理制如何允许广告服务明码标价

How does " China " Ad Agent System Allow Ad Services to be Priced Clearly

广告代理制必须受市场经济原则的制约。

Therefore - the vicarious system of advertising is subject to the regulation of laws of market .

广告代理制将继续发挥作用，广告代理的实行将促使广告公司专业化发展。

Hopefully - the practice of the vicarious system will promote the development of expertise of advertising company .

张金海，廖秉宜（2007）。广告代理制的检视与重新解读。广告大观（理论版），（2）。

Zhang Jinhai & Liao Bingyi ( 2007 ) . Historical thinking and rethinking on Advertising Agency System .

本文从理论上首先剖析研究了广告代理制的概念，主要构成因素及广告代理报酬模式，对广告代理制的运行机制及其内在关系进行了探讨。

First , this text is going to analyze and study the concept of the advertisement agency mechanism .

文章指出，要解决上述问题，推行广告代理制，应该做到：第一，完善法律法规，加强行政监督，发挥行业协会的作用，强化行业自律。

To solve above-mentioned problems and pursue the advertisement agency mechanism , we must accomplish the following things : The government intervenes the implementation that the advertisement agency mechanism properly .

广告代理制是市场经济的产物，是一种市场运营机制，不是行政管理体制。

The vicarious system of advertising is the product of market . Market is given emphasis because it is the market mechanism - not the administration mechanism that gives rise to the system .

我国为了促进广告业发展，并与国际接轨，于上世纪九十年代开始推行广告代理制。

Our country launched advertising agency system in the nineties of last century for promoting the development of the advertising industry and with international standards .