商标资产

这部分的结论是，凡是有商标资产的产品，其产品价格要高于没有商标专用资产产品的价格，而且商标专用资产的价值越高，其产品的价格越高。

The conclusion of this part is that the price of the goods with trademark assets is higher than that of goods without trademark .

我国高校商标无形资产的管理策略分析&从高校校名成为商标抢注对象谈起

The Analysis of Management Strategies about the Trademark of Immaterial Assets at University

在对企业进行价格规制中，要认真分析其商标专用资产的作用，这为价格规制指出一个参考模式。

When making price regulation policy , it is necessary to carefully analyze the role of trademark assets , which offers a reference model for the price regulation system .

商标专用资产的概念拥有的丰富内涵，它应该成为研究商标经济学和商标法的重要工具。二是对商标在企业竞争中的作用进行了创新性的研究。

The concept of trademark assets have rich connotation , it should become an important tool for the study of trademark economics and laws . Second , it conducts innovative research on the role of trademark to the competitiveness of enterprises .

许可贸易是指授予另外一家厂商（通过支付许可费或专利权使用费）使用本企业的工艺流程，专利，商标或其他资产的权力。

Licensing means granting to another producer for a fee or royalty payment the right to use one 's production process , patents , trademarks , or other assets .

唯冠深圳目前负债较多，债权方多达数百，iPad商标是其主要资产。

Proview Shenzhen is understood to have a lot of debt and have several hundred creditors and its major asset is the iPad trademark , the court 's statement said .

在大众传媒迅速普及和知识经济全球化的今天，商标作为企业无形资产的价值正与日俱增。

With the rapid spread of the public mass media and the globalization of knowledge economy , the value of the trademark is growing with each passing day .

在大众传媒的迅速普及和知识经济全球化的今天，商标作为企业无形资产的价值正与日俱增，无疑将成为二十一世纪最有利的竞争手段之一。

With the rapid spread of the public mass media and the globalization of knowledge economy , the value of the trademark is growing with each passing day . As an intangible asset of the enterprise , the trademark will undoubtedly become the most favorable means of competition .

随着大众传播媒介的迅速普及和跨国贸易的日益频繁，商标作为企业无形资产的价值正与日俱增，二十一世纪企业最有力的竞争手段无疑将是商标。

With the rapid development of mass media and prosperity of international trade , the value of trademarks , as the intangible asset of an enterprise , is increasing steadily . In the 21st century , the most powerful tool of competition of an enterprise will certainly be trademark .

对商标的价值进行评估之后，还可以对商标资产进行投资、许可或转让的有效利用，为媒介增加经济收益。

After assessing the value of trademarks , media can make profits using the assets of trademarks by investing , licensing or transferring .

然而由于目前大多数媒介缺乏对自身商标的保护意识，有不少人利用媒介和媒介品牌的知名度搭便车，将其抢注为其他的商品或服务商标，造成了媒介商标这一无形资产的流失。

But for most media lack the awareness of protecting trademarks , the media and media brands are used for some " free riders " to be registered as other kinds of good or service trademarks , so that the media lose the intangible assets of trademarks .