商品符号化
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权力通过商品符号化对商品的符号价值进行任意的组织与演化,不断刺激、诱导着人的欲望,使人类消费脱离实用价值,沉浸于无穷的膨胀和扩张而无法自拔。
Powers Signify commodity to organize and evolve signs value arbitrarily with the aim to continuously stimulate and induce human desire . These get away human consumption from the practical value and make human immerse in the endless expansion in an inextricable dilemma .
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现代消费中,文化消费成为一种时尚消费被越来越多的消费者认同和效仿,文化商品化,消费符号化特征也越来越明显。
Modern consumption , cultural consumption to become a fashion consumption is a growing number of consumer identity and to follow , cultural commercialization and consumption of symbolic features also become increasingly evident .
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人们对商品的消费,更多地赋予了商品本身以符号化的象征意义。
People to the commodity consumption , more to give the products themselves to symbolic significance .
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商品的符号价值是消费认同的基础,它是通过商品符号化与符号商品化的双向过程产生的。
The sign value of commodity is the basis for consumer identity and it is produced in a two-way process of the signification of commodity and commoditization of signs .