品牌崇拜
- 网络brand worship;Cult Branding;The Culting of Brands
品牌崇拜-
人们的热情，不是出自口腹快感，也不是出自品牌崇拜，而是出自对Tsingtao背后的地方文化认同和情感归属。
The enthusiasm of the people attending this event did not come from their good-tasting pleasure , nor from the brand worship , but from the local cultural identity and emotional affiliation to the " Tsingtao " background .
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她是典型的下一代施坦威用家。她在对施坦威这个品牌的崇拜中长大，将其等同于像阿图尔•鲁宾斯坦（ArthurRubinstein）那样的伟大钢琴家。
She grew up revering the Steinway name , associating it with great pianists like Arthur Rubinstein .