品牌资本化
品牌资本化
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因缺乏制度效应和有效的价值链扩张,使企业从品牌型企业向资本化运作和战略型企业过渡时步入误区,进而阻止企业的扩张和发展。
By the lack of System Effect and the efficient expansion of Value Chain , companies are stepping into the wrong area in the transition from brand oriented to capital & strategy oriented , which holds back their expansion and development consequently .