品牌成长

依照人类行为S一0一R模式，提出了企业社会责任与品牌成长关系的概念，构建了企业社会责任行为与品牌成长关系的三层级概念模型，并对各要素之间关系进行假设。

According to human behavior S-O-R Model , we propose the concept of corporate social responsibility and brand growth , and construct the three-level concept model of the relationship between corporate social responsibility behavior and brand growth , and present the assumed relationship among each factor .

试论品牌成长战略

On Brand Growth Strategy

品牌成长中的企业CI变更研究

The Research of Corporation Identity in the Growth of Brand

他的品牌成长到现在，包括男士服装和一个男女系列都涵盖的平价副牌——TbyAlexanderWang。

it has since grown to include men 's wear and a less expensive line , T by Alexander Wang , for both men and women .

CIS（企业形象塑造）作为企业识别系统，可使企业经营理念与精神文化传达给服务者和服务对象，并促使其对企业产生一致的认同感与价值观。品牌成长中的企业CI变更研究

In 1980s , the corporation identity system ( CIS ) strategy was introduced into China as an advanced market operation concept and a modern advertising theory . The Research of Corporation Identity in the Growth of Brand

因此，有必要对高科技BtoB品牌成长的机制及其成功要素进行研究。

Therefore , it is necessary to have a research on the growth mechanisms of high-tech BtoB brand and its success factors .

基于体育营销的品牌成长机制

Study on the Brand Grow Up Mechanism Based on Sports Marketing

蒙牛品牌成长过程中，特别重视品牌故事的讲述，以品牌叙事为纽带来建立品牌与消费者之间的关联，实现打造品牌的目的。

Mengniu pays special attention to brand narrative in its process of growth .

品牌成长的规划思考

Ponderation on the Brand - Growth Planning

在案例正文部分，主要总结性地回顾了广州奥林匹克花园产生的背景、开发的条件、营销策划和销售实施的全过程，并提出有关品牌成长的问题。

The case study part mainly concludes the developing background , alternative on marketing strategy and selling implementation of Guangzhou Olympic Garden .

要保证品牌成长为名牌就必须进行品牌管理，通过品牌价值评估和价值跟踪来动态控制名牌战略的执行，对品牌进行保护和增值。

Finally , they should control the brand strategy executing by brand valuating , protect the brand and supply increment for it .

医药出口形势一片欣欣向荣，但是，巨额出口量却似乎和国内企业的品牌成长率不成正比。

Medicine exports situation is thriving , but it seems huge export are not directly proportional to the growth rate of domestic enterprises brands .

本文以安琪酵母股份有限公司为研究对象，试图说明宜昌的区域环境对品牌成长的价值和意义。

This paper investigates Angel Yeast Co. , Ltd. , trying to explain value and significance that the Yichang City area environment grows up to the brand .

不利于品牌成长的环境、南京民营IT企业品牌塑造的历史包袱、企业内部管理水平低和缺乏对品牌有效的管理，共同导致了南京民营IT企业缺乏知名品牌。

Attributing to the historical burdens to brand creating , poor inter-management and the lack of efficient brand management , the private-owned IT enterprises are devoid of strong brands badly .

并系统地介绍了品牌成长理论，将品牌发展分为商标阶段，名牌阶段，品牌阶段，强势品牌阶段。

At the same time , it presents Brand - grow Theory which holds that brand will experience trade make stage , famous name stage , brand stage and strong brand stage .

从消费者的视角看，品牌成长的过程就是消费者通过各种渠道接收有关品牌的信息，产生对品牌特定的认知，并最终导致积极偏好和忠诚行为的过程。

From the view of consumers , the process of brand growth could divide into at least three parts : consumers ' receiving brand information , producing specific cognition to the brand , leading to preference and brand loyalty .

介绍了蛇吞象式并购的现状，并从商标问题、品牌成长、现金流紧张和人才危机四个方面探讨了跨国并购存在的并购症状。

This paper introduces the present situation of the immediate merger and acquisition , and probes into the symptoms of immediate merger and acquisition in the international merger and acquisition from aspects of the trademark problem , the brand growth , the intension of cash flow and the talents crisis .

具有讽刺意味的结果是，这破坏了正宗本土品牌的成长：吉利（Geely）、奇瑞（Chery）、长城（GreatWall）和比亚迪（BYD）这些中国本土品牌的汽车此前曾主导低端市场。

The ironic result has been to undermine the proper homegrown brands - Geely , Chery , Great Wall and BYD - whose cars had previously dominated the lower end of the market .

高科技BtoB市场的竞争日趋激烈，将品牌作为成长及可持续发展的平台已经成为高科技BtoB企业的重要战略。

High-tech BtoB market competition is becoming increasingly fierce , brand as a platform for growth and sustainable development has become an important strategy for high-tech BtoB business .

集群式供应链视角下的区域品牌持续成长策略研究

Research on Sustainable Development of Regional Brand from Cluster Supply Chain Perspective

这些定位误区严重影响了学校品牌的成长和发展，为此，必须重视学校品牌战略定位工作。

Those positional misunderstandings seriously influenced the growth and development of school brand .

霸王品牌的成长历程

Development course of shampoo brand Bawang

统一和壳牌都在中国发展迅速，这一交易加强了两个品牌的成长平台。

Both Tongyi and Shell have been expanding in China and this acquisition strengthens both brands ′ growth platform .

企业品牌的成长过程，一般需要经历品牌孕育、品牌诞生、品牌成长和品牌成熟几个阶段；

The growing process of enterprise brands need go through the stages of incubation , birth , growth , and maturity ;

近年来，随着国内多家互联网企业海外上市，国内电子商务网站品牌迅速成长，电子商务网站的竞争呈现出品牌制胜的趋势。

In recent years , with the number of domestic Internet companies listed overseas , the domestic e-commerce website brand grows rapidly .

追随一个品牌的成长轨迹，产品识别设计的发展也将经历初级阶段的起步和高级阶段的发展。

Following the growth path of a brand , the development of product identity also starts from lower and develops to higher .

该店最初的核心业务面向的是那些20多岁的女性，后来这些客户与此品牌共同成长。

At first , its core business was with women in their 20s , who they say have grown with the brand .

首先综述了品牌可持续成长研究的国内外相关理论和实践研究动向，在此基础上界定了铁路运输品牌产品的概念。

First summarizes domestic and foreign-related theory and practice of research trends , based on the above defined the concept of Railway Transport Brand Products .

第五章在第三章、第四章的基础上，对上市公司在线雇主品牌对成长绩效影响进行实证分析与解释，并对数据分析的结果进行了解释。

In the fifth chapter , we study and explain the relationship between the listed companies ' online employer brand and growth performance , through data analysis results .

第一章绪论，第二章对在线雇主品牌与成长绩效及其二者关系进行文献综述，为实证研究提供理论基础。

The first chapter is introduction , Chapter ⅱ is literature review of the online employer brand and growth performance and the relationship between the two , and it provides a theoretical basis for empirical research .