品牌再定位

1

民间工艺品老字号的品牌再定位

Re-Positioning Old Folk Crafts Brand
2

所谓品牌再定位，就是对品牌重新定位，旨在摆脱困境、使品牌获得新的增长与活力。

Brand re-positioning , which is to re-position the brands , aims at getting the brands out of the predicament and rejuvenating them .
3

第二部分介绍了企业并购中遇到的品牌问题，并着重介绍了品牌资产的评估对并购后品牌策略的影响、品牌延伸、品牌区隔与协同、品牌再定位等；

Part two introduces the brand problem , especially how the evaluation of the brand assets influences brand strategy , the brand stretch , the brand alternation and cooperation , the brand reorientation of the enterprise , etc.