农超对接

这部分基于北京市消费者调查数据，通过构建Probit和Tobit模型对农超对接产品消费意愿及购买行为的影响因素进行实证分析。

This part is based on consumer survey data in Beijing City , this paper builds the Probit model and Tobit model to analysis the influence factors of consumers ' willingness to purchase and behavior " Farmer-supermarket Direct-purchase " product empirically .

在当前“农超对接”的大环境下，邮政物流显示出独特的优势。

In the agricultural & super docking , the postal logistics shows unique advantages .

近些年国家大力支持农超对接模式在中国全面推进。

In recent years , the government vigorously support the " Farmer-Supermarket Direct-Purchase " model to promote the comprehensive in China .

据前面的分析结果，农超对接供应链整合模式最符合消费者的利益要求。

According to the analysis results of the front ," Farmer-Supermarket Direct-Purchase " supply chain integration model most consistent with consumer interests .

以该地区农超对接模式的具体案例为模板，对其运行现状进行了评价。

And it evaluated the operation status using the specific case of agriculture super docking mode in this area as a template .

农超对接模式的引入和发展给超市和农民专业合作社带来了众多优惠，利于提高供应链的经济效益。

The farming-supermarket docking supply chain bring many favorable measures to supermarkets and farmers ' professional co-operatives , which is helpful for improving supply chain economic benefits .

农超对接是国外普遍采用的一种农产品供应链模式，而我国目前只有15%左右。

Connecting agriculture with supermarkets is a widely used fresh and live agricultural product supply chain in foreign country , while only 15 % in our country .

本研究还特别对农超对接这一以合作社为核心的农产品流通模式中的盈余分配问题进行深入探讨。

Particularly this study also discussed the distribution of surplus of " Farmer-Supermarket Direct-Purchase " which is the agricultural products circulation mode that takes cooperatives as the core .

然而农超对接能否实现持续、快速的发展，还要取决于消费者对此类产品的消费意愿和购买行为。

However , the " Farmer-Supermarket Direct-Purchase " can realize the sustainable and rapid development , but also depends on the consumers of such products consumption willingness and purchasing behavior .

第五章农超对接：农民增收的市场化新路径，是本文的重点。

Chapter ⅴ is that " Link between farms and supermarkets " is new market path for the peasants to increase income . This chapter is the key to the article .

随着大型连锁超市的发展和农民专业合作社的兴起，农超对接作为新型农产品供应模式应运而生。

Along with the development of the large supermarket chain and the rise of farmers ' professional co-operatives , the farming-supermarket docking supply chain as a new agri-product supply chain mode rises in place .

然而，由于供应链所处外部环境的不确定性及自身系统的复杂性，使得农超对接中存在诸多风险，影响供应链的运作效率。

However , due to the uncertainty of the external environment and the complexity of its own system , the farming-supermarket docking has many risks . These risks affect the operational efficiency of the supply chain .

本文选取最近被社会广泛关注的农业生产与流通中的一个现象&农超对接作为研究对象，集中对农产品供应链及其对农民的影响进行研究。

This paper selects the recent society and more concerned about agricultural production in the circulation of a phenomenon - " Link between farms and supermarkets ", research on the agricultural supply chain and its impact on agriculture .

经过短短两年的发展，农超对接已成为我国小农户与大市场联通的一种有效方式，是小农户融入大市场的新抓手，为农民增收提供了市场化的新路径。

After just two years of development , " Link between farms and supermarkets " has become an effective way to link big market and small farmers . For small farmers , it is a new handle into the largest market .

当集成化供应链思想被引入到农产品物流领域，农超对接模式应运而生，其本质是超市与农产品基地直接对接的集成化农产品供应链。

When integration is introduced into agricultural products logistics , Integrate with Agricultural Base & Supermarket appears whose nature is integrated supply chain of agricultural products .

因此，建议农产品供应链各环节进一步严把质量关，关注消费者需求，促进农超对接的真正畅通和运作绩效的最大优化。

Therefore , it is recommended that further agricultural supply chain to strict quality control , attention to consumer demand , and promote the agriculture super-docking model of the real flow and operational performance optimization .

本研究对不同农产品流通模式中的交易费用和农户福利进行比较研究，并对农超对接这一特定的农产品流通模式中合作社对农户盈余分配进行研究，在研究内容上具有一定新意。

This study compared transaction costs and farmers ' welfare in different agricultural products circulation models . Particularly this study discussed the distribution of surplus from cooperatives to farmers in the " Farmer-Supermarket Direct-Purchase " agricultural products circulation mode . Therefore , creative elements were injected into the content .