麦库姆斯
- 网络mccombs;Maxwell E.McCombs;Maxwell McCombs;Maxwell Mocombs
![麦库姆斯](../cache/1404791.jpg)
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议程设置研究的历史、现状与未来&与麦库姆斯教授的对话
A Dialogue with McCombs : History , Now and Future of Agenda-setting Theory Research
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10.德克萨斯大学奥斯汀麦库姆斯商学院
10 . Univ. of Texas-Austin – McCombs
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SergeBloch今年,DrPepperSnapple集团把它的Yoo-hoo巧克力饮料的市场营销活动交给了两名来自德克萨斯大学奥斯丁分校麦库姆斯商学院(UniversityofTexasatAustin'sMcCombsSchoolofBusiness)的MBA学生。
Dr Pepper Snapple Group Inc. this year handed over the reins of its Yoo-hoo chocolate-drink marketing campaign to two M.B.A.s from the University of Texas at Austin 's McCombs School of Business .
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笔者和麦库姆斯的学术对话,对议程设置理论30多年来的发展作了整体描述和前瞻性分析。
In this interview , McCombs gave a broad and profound overview for the agenda-setting theory development , and an outlook for its growth in the future .