顾客锁定
- 网络Consumer Lock-in;customer lock-in
顾客锁定-
基于顾客锁定理论的饭店企业经营战略研究
Strategic Research on the Hospitality Industry Based on the Customer Lock-in Theory
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比如说，新型低热量可乐CokeZero在英国和美国推出的广告，就坚定地把目标顾客锁定在男人身上。
Advertisements in Britain and the US for the new low-calorie Coke Zero drink , for example , have been firmly aimed at men .
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在电信服务领域，转换成本将导致顾客锁定。
Switching-cost in telecommunication service field leads to the phenomenon of custom-locked-in .
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顾客锁定的作用机理
The Mechanism of Consumer Lock - in
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以会员积分卡为形式的顾客锁定折扣是零售商广泛采用的促销手段，本质上是针对顾客的价格歧视。
Locked-in discounts in the form of added-point member cards which are essentially price discrimination have been widely introduced by retailers .