顾客信任

C2C电子商务顾客信任的影响因素&基于上海市的实证研究

Factors Influencing Customer Trust of C2C Electronic Commerce : Based on Empirical Study of Shanghai

旅游地顾客信任及其对顾客忠诚的影响

Customer Trust in a Tourism Destination and Its Impacts on Customer Loyalty

C2C网络交易中维持阶段顾客信任前因研究

Antecedents of Consumer Trust During Lasting Period in C2C Internet-based Transaction

在此基础上，采用基于Lisrel统计分析软件的结构方程模型，综合分析了包括顾客信任、顾客感知价值等多个前置变量对服务忠诚度的影响，并建立了最终模型。

Basing on lisrel software , we analyze the relationships between prepositive variables and loyalty and finally establish SEM model .

顾客信任是任何经济交易的核心。

Customer 's trust is the core of any economic trade .

大型超市的顾客信任及其对顾客忠诚的影响研究

Consumer Trust and Its Influence to Consumer Loyalty in Large Supermarket

我承担不起失去顾客信任的后果。

I can 't afford to lose the goodwill of our customers .

顾客信任&直复营销成功的基石

Customer Trust - The Foundation of Successful Direct Marketing

大量的研究表明，电子商务企业声誉可以提升顾客信任。

Massive research indicate , the reputation of e-commerce venture can promote customers to trust .

顾客信任对顾客满意和顾客忠诚都有着正向影响，且影响程度较大。

Factor of customer trust has positive effects both on customer satisfaction and customer loyalty .

在研究过程中，引入顾客信任和情感承诺等中介变量，构建了有无服务承诺对顾客购后行为意向影响的关系模型。

In the research process , we introduced the mediator variables including customer trust and affective commitment .

因此我们这里应该着重讨论对供应商品牌的依赖关系，本文中将这个维度定义为顾客信任。

So we should focus on the dependencies to supplier brand , I define this as customer trust .

在提高顾客信任方面，声誉不良的企业通过提供服务承诺所获得效果显著高于声誉良好的企业。

Regarding the dependent variable of enhancing consumer confidence , also companies with low reputation achieve better effects .

对于这些应用程序，即使是最轻微的故障都会带来重大的经济后果，从而影响顾客信任。

For these applications , even the slightest outage can have significant financial consequences and impacts customer trust .

在网上商城购物中，只有解决好服务补救的问题，解决了消费者的后顾之忧，才能获得顾客信任。

Only when online shopping stores solve the problem of service recovery they can make consumers feel easy to purchase .

这样的企业在赢得其顾客信任和尊敬的同时，也保证了在较长一段时期内利润的增长。

Such a business may win the trust and respect of its customers and in the long run increase profits .

企业声誉对于服务承诺实施有效性（降低消费者风险感知、提高顾客信任）具有显著影响。

While corporate reputation does significantly affect the effectiveness ( reducing perceived risks , enhancing consumer confidence ) of service guarantees .

企业声誉不仅直接或间接的影响顾客信任水平，而且还会影响顾客的重复购买意向和溢价购买意向。

Corporate reputation has a profound impact on customer trust , repurchase intention and the intention to purchase at a premium .

学者们通过研究发现企业电子商务声誉对提升在线顾客信任有非常积极的影响，并能为企业带来持续的利益。

Studies by researchers show that e-commerce reputation of enterprises has positive impact to enhance online customer trust , and could bring continuing benefits for business .

电子商务企业声誉对顾客信任的影响因素分析，首先，将顾客信任按类型分为认知信任和情感信任，并依据调查数据对假设指标进行因子分析；

In the aspect of exploring the influenced factor on the customer , first of all , defines the customer trust as cognitive trust and affective trust ;

文章探讨了顾客信任倾向、销售人员的特性和双方关系特点对销售人员信任的不同影响，在此基础上为销售人员如何赢得顾客的信任提供了有益的启示。

Based on the review of literature , this paper discusses the factors that influence customer trust in property salespersons and puts forward the direction for future studies .

氛围因子、社会因子、设计因子和体验价值显著的正向影响顾客信任；而体验价值和顾客信任显著的正向影响着零售企业的竞争优势。

The ambient cues , social cues and design cues directly influence customer trust , then customer trust and experience value directly influence competitive advantage of Retail enterprises .

这些知识主要是储存在组织的程序、规范、规则中，亦可能存在于组织的最佳实践、技术知识、顾客信任、管理信息系统、以及文化中。

The knowledge is stored at process , regulation and rules , also as best practices , technologic knowledge , customer trust , MIS , culture and so on .

而企业声誉的有效管理必须明确企业声誉的评价体系以及企业声誉对顾客信任影响因素。

But exploring the evaluation system of corporate reputation and the impacted factor of corporate reputation on the customer 's trust is the foundation of effective management of corporation reputation .

同时现有的研究虽探讨了顾客信任与收益变量中的顾客价值之间的关系，但是并未清晰论证顾客信任与顾客价值之间的作用机理。

The existing researches have discussed the relationship between the customer trust and customer value , but they have not demonstrated the mechanism between customer trust and customer value clearly .

在众多制约团购网站发展的因素中，顾客信任是推动网站赢得竞争、长远发展的关键因素。

In the factors restricting the development of group-buying websites , customer trust is a key one to promote the websites to win the competition and get the long-term development .

通过实证研究得出以下结论：一是在不同类型的服务中，两种不同归属维度的顾客信任与顾客价值三者间相互作用机理不同。

Obtaining the following conclusion by empirical analysis . First , the mechanism between the dual ownership of trust and customer value is not the same at the two industries .

店铺环境是企业获得竞争优势的重要来源，它以顾客信任和购物的体验价值为中介变量，正向的影响着零售企业的竞争优势。

The conclusions show that the store environment is an important resource of competitive advantage of retail enterprises , it affect the competitive advantage though experience value and customer trust .

此外，个人信任倾向对顾客信任的整体调节作用不显著，但分别显著调节网站设计和顾客信任、消费体验和顾客信任的作用关系。

In addition , the moderating effect of individual trust propensity on the customer trust is not significant . But the trust propensity , the web design regulates the effect obviously .

在关系营销研究框架基础上，加入心理契约这一变量，就心理契约与顾客信任、顾客承诺、顾客忠诚之间的关系建立了结构方程模型。

This paper introduces the construct psychological contract into the relationship-marketing framework and develops a structural equation model involving psychological contract , customer trust , customer commitment , and customer loyalty .