顾客保留管理
顾客保留管理-
论顾客保留管理
On the Management of Customer Retention
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试图将大规模定制理论引入到服务业运作管理中的顾客保留管理，从不同的角度来构建其理论框架；
The theory of mass customization applied to customer retaining of service operation management is introduced . A theoretical frame is constructed from the different point of view .
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根据影响顾客保留的决定因素，采取有效措施实施顾客保留管理，从而实现保留最佳顾客的目的
And they should take effect measures to carry on the management of customer retention according to the factors influencing it , then realizing the goal of maintain the optimum customers