营销风险管理

现代企业营销风险管理理论与应用

The Theory and Application of Marketing Risk Management of Modern Enterprise

建立电力营销风险管理机制的构想

Conceiving of Risk Management Mechanism of Power Marketing

基于契约违背的内部营销风险管理

Internal Marketing Risk Management Based on Contract Violation

第三部分基于需求变异的营销风险管理应用分析，首先对营销风险的进行明确的界定，分析营销风险成因及市场需求变异在其中的决定作用。

The third part analyzes and practices marketing risk management about demand change risk . According to the above , the thesis definite clearly marketing risk , analysis its cause and the decisive nature of market demand change .

同时，相对于国外风险管理理论研究和企业实践水平，我国学术界和企业对营销风险管理的研究和实践还存在很多空白和差距，还主要停留在定性研究阶段，对定量研究不够。

At the same time , the research and practice on marketing risk management have much blankness and scarcity in academia and enterprises in china compares with developed country . The qualitative analysis is more studied than quantitative analysis .

之后选择BP神经网络，针对弘历公司建立营销风险预警管理模型。

BP nerve network is chosen to establish risk warning management model .

最后探讨了企业营销风险预警管理的预控对策及营销活动中的危机管理问题。

The last part discusses countermeasures and crisis management of marketing activity .

三是营销风险预警管理对策的研究。

Third , manage the research of the countermeasure in risk prewarning of marketing .

因此，探索营销风险预警管理，成为亟待解决的现实问题。

So the study of marketing risk forewarning has become a necessary and practical issue .

营销风险预警管理研究

Research on Marketing Risk Forewarning Management

营销渠道风险管理研究

Research on Marketing Channel Risk Management

希望对国内企业的营销渠道风险管理控制活动起到借鉴和参考作用。

These two systems can be used for reference of risk control activities of marketing channel .

因此，科学的营销渠道风险管理成为企业营销成功的关键。

Thus , the key to enterprises ' successful marketing is the effective marketing channel risk management .

市场营销的风险管理

Risk Management of Marketing

提出了营销渠道风险管理研究的理论依据、体系、方法，为后文的阐述扫清了障碍。

Puts forward theory basis , method system of marketing channel risk management research ; Clears away the obstacles of the following parts .

所以，开展市场营销的风险管理对武烟和整个烟草行业重要而紧迫。

So it is very significant and urgent to explore marketing risk management for both Wuhan cigarette factory and the whole tobacco industry .

因此，本文对营销环境风险管理信息系统进行了理论上的研究。

Therefore , the aim of this paper is to take an initial step on theoretical study toward risk management information system of marketing environment .

加强对营销风险形成管理研究，并进行预警控制，对提高我国企业营销管理水平，防范营销风险具有现实意义。

Enhance the formation of marketing risk management research and early warning control on the Improvement of enterprise marketing management , marketing , risk prevention is of practical significance .

主要内容是营销渠道风险管理控制研究重要目的、意义以及本论文的研究方法和思路。

It mainly introduces the meaning of risk control research of marketing channel and research method . The second part is about present research situation at home and abroad .

运用营销渠道风险管理的基本理论，对营销渠道客户流失风险、信用风险、物流风险的概念、类型、产生原因、传递原理等分别做了进一步的探讨。（3）建立营销渠道风险预警管理体系。

It further discusses the concept , types , and reasons and transmission principle of the loss risk of customers , the credit risk , and the logistics risk . ( 3 ) It establishes the early-warning management system of marketing channel risk .

国家电网公司奥运营销中的风险管理研究

Risk Management Study on Olympic Marketing of State Grid Corporation

因此，对于企业来说，对营销渠道的风险管理变得越来越重要。

For businesses , risk management is becoming increasingly important marketing channel .

目前，国内针对中国移动营销渠道的风险管理研究，相对来说还比较少，希望本次的研究，能对国内电信运营商实体渠道的风险管理提供一定的参考。

I hope that this research could provide a reference for risk management of domestic telecom operators ' marketing channel .

以消费市场外部的刺激，内部的特征和消费者行为为基础，结合营销理论和风险管理理论，对企业市场需求变异风险进行初步的构建。

Basing circumstance factor and consumer behavior , and combining marketing theory and risk management theory , we build up initiatorily company risk on market demand change .

高新企业营销风险分析与预警管理

Analyzing and Warning Management of Marketing Risk in High-Tech Enterprises

体育赞助营销的风险识别与管理研究

Study of Risk of Athletics Sponsor Marketing Identifies and Management

中国零售企业跨国营销的风险评估及管理研究

Research on the Risk Assessment and Management of Chinese Retail Enterprises ' Cross-border Marketing

营销风险识别是营销风险管理的第一阶段，通过风险识别可以了解企业面临的各种营销风险因素，便于衡量营销风险的大小，进而选择最佳的营销风险处理方案。

The first step is to identify the marketing risks , which can find out the various marketing risks in the enterprises .

作为在现代买方市场中的企业，应该做到强化营销风险预警系统，优化营销渠道风险管理系统。

As the enterprises in the modern buying market , we must strengthen marketing risk warning system , and optimize the marketing channel risk management system .

在这种环境下，由于营销风险因素和营销风险事故导致的损失不断增加，营销风险管理理论越来越引起国内商业健身俱乐部管理层的重视。

In this environment , as a result of marketing risk and marketing risk the loss of the accident is increasing , more and more marketing risk management theory by domestic commercial fitness club management attention .