营销道德

现代企业营销道德评价问题研究

A Study on the Issues of Modern Enterprise 's Marketing Ethics Evaluation

企业营销道德测试与评价系统研究

Research on the enterprise marketing ethics testing and evaluating system

论医院营销道德问题

Ethics issue in hospital marketing Marketing Morals for Business Corporation

营销道德是企业面临的一个新问题。

At present , some enterprises are low in marketing moral level .

西方学者对市场营销道德的判定及其创新营销方式

Western Scholars ' Identification of Marketing Moral and Their Creative Marketing Modes

基于企业脆弱性的营销道德风险评价

Evaluation of Marketing Moral Hazard based on the Enterprise Vulnerability

跨国营销道德状况及影响因素分析

Analysis on the Present Situation of Multinational Operation Ethics and Influencing Factors

浅谈营销道德现状及对策

On the Status Quo of Sales Morality and the Countermeasures

基于利益相关者识别的企业营销道德评价维度研究

The Study of Marketing Moral Evaluation Dimension Based on the Stakeholders Identify

营销道德不同于道德营销，更与营销伦理、法律规范、社会责任有别。

Marketing Ethics differs from Ethical Marketing , Law and Company Social Responsibility .

医药营销道德与创新营销方式的思考

Thinking About Pharmaceutical Marketing Morals and New Marketing Modes

营销道德在保险业中占有重要地位。

Marketing moral occupies an important position in insurance .

对市场营销道德性的判断必须兼顾企业和社会两个方面。

The judgment for it must consider both sides of enterprise and society .

第二章营销道德判定理论及应用评价。

Chapter Two : Ethical evaluation theory and application view on marketing ethics .

中国优秀传统商业道德是营销道德的重要组成部分。

Chinese excellent traditional business ethics is an integral part for marketing ethics .

前言：目的：研讨医药营销道德与创新营销方式。

OBJECTIVE : To study the pharmaceutical marketing morals and new marketing modes .

企业营销道德水准测试的指标体系及评价方法研究

Research on the Index and Evaluation Method of the Business Marketing Ethics Level Test

关于灰色营销道德评价的一个初步调查

An Investigation on Ethical Evaluation of Gray Marketing

三是中国特色营销道德的研究；

Third , marketing moral with Chinese characteristics ;

论商业企业营销道德加强三德建设提升道德水准

On Strengthening the Construction of " three Virtues " and Improving the Standards of Morals

试论服务企业营销道德

On Marketing Moral of Service-oriented Enterprises

论文指出了进行食品行业营销道德评价的必要性。

The paper pointing out that it is very necessary to evaluate marketing ethics in food industry .

论商业企业营销道德

Marketing Morals for Business Corporation

营销道德失范给咨询行业乃至整个社会造成了极为不良的影响。

The marketing morality crisis brings not only bad influence to consultation industry but also to all social .

营销道德是调整企业与所有利益相关者之间关系的行为规范的总和。

Sales morality is the summation of regularities adjusting the relationships between the enterprises and their interest-related parties .

市场营销道德是用来判定市场营销活动正确与否的道德标准和行为规范的总和。

Marketing morality is the combination of moral standards and conduct codes in terms of which marketing is judged .

借鉴西方的经验，从外部环境、内部环境两方面提出改善企业营销道德的路径和措施。

Taking western experience as reference , put forward approaches and measures on external and internal environment to improve enterprise-marketing ethics .

然而伴随着乳业高速发展出现了许多乳品加工企业缺失营销道德的问题。

However , with the rapid development of dairy industry , lack of marketing ethics has existed in many dairy companies .

初步构建了食品行业营销道德评价指标体系，并给出了食品行业营销道德模糊评价方法。

It sets up marketing ethics evaluation index system of food industry , and then introduces marketing ethics fuzzy evaluation in food industry .

以全球市场为舞台建设具有竞争力的企业集团营销道德是企业立足世界舞台的基石

Establishing a Competitive Global Conglomerate to Serve the Domestic and International Market The Importance of Building Corporate Marketing Morality in the World Economy