罗杰斯的创新扩散理论

罗杰斯的创新扩散理论罗杰斯的创新扩散理论
  1. 一是为罗杰斯的创新扩散理论在个体态度改变的发生机制方面的论述,提供一种发生于不发达社会的新经验。

    One is to provide new experience occurring in less developed society for the Rogers ' Innovation Diffusion Theory .