细分市场

结合ADSL产品的细分市场情况，提出了ASB在产品定位和目标市（？）选择策略的重新选择。

Combined with the analysis of ADSL segmenting market , new strategy options of ADSL product positioning and target market selection are proposed .

第一，首先介绍品牌管理的基本概念，指出了品牌定位的核心是STP，即细分市场、选择目标市场和品牌定位；

Firstly this paper introduces the conception of brand management , and points out that the core of brand strategy is STP , which means market segmenting , target market selecting and brand positioning .

很多传媒专家把这些纯新闻频道看作是朝着细分市场这一大势转变的组成部分。

Many media experts see such all-news channels as part of a general move towards niche marketing

SUV市场。对各个细分市场进行细致分析研究。

MARKET Also it does research to each subsection market .

在建立市场供应&需求模型的基础上，运用SWOT分析方法对细分市场评估；

On the basis of setting up " the market supply - demand model ", evaluated the segmental market using SWOT ;

现对这三家运营商进行了SWOT分析，论证了各自理应进入的大客户细分市场的原则；

Based on SWOT model , this paper examined principles adopted by the three telecom carriers to enter the segment of major accounts .

到目前为止，为适应各细分市场的需求，三星推出了多款智能手机，这让它很难削减成本。相比之下，苹果（Apple）生产的手机型号要少得多。

Samsung has so far produced multiple models to cater to each segment of the market , making it difficult for the company to cut costs , while rival Apple produces fewer models .

分析了如何利用优势，避免威胁（ST）即华北制药集团应开发新的细分市场。

Analysis of how to make use of advantages and avoid the threat ( ST ) is the North China Pharmaceutical Group should be the development of new market segments .

运用STP方法为华汇公司选择细分市场，确立目标市场和竞争定位。

Using STP method , detail markets are selected for Huahui ; target market and competition position is also identified .

第四章通过STP分析，分析A公司的面对的细分市场及市场目标及定位策略。

Chapter via the STP analysis , analysis of Company A in the face of market segments and target market and positioning strategy .

正是因为现代科技允许制片人满足特定目标观众的需求，HBO等频道越来越愿意瞄准知识分子观众这个细分市场。

And precisely because technology now allows producers to tap specific target audiences , entities such as HBO are increasingly willing to target that intelligent sub-niche of viewers .

液化天然气（LNG）历来是一种细分市场产品。它的生成原理是将天然气温度降到极低，使其变为液态，以缩小体积、便于运输。

Liquefied natural gas , or LNG , made by supercooling gas into liquid form to shrink its volume and make it easier to transport , has traditionally been a niche product .

本文的研究结果可以帮助C公司明确自己的细分市场，并针对该细分市场制定更加准确的营销和研发战略，对于公司争取优势的市场竞争地位具有现实意义。

The result is helpful for company C to find the target segment market and make more accurate marketing strategy and R & D strategy . It has the practical meaning for company C to pursue a better competitive position in the mobile marketing service market .

由于我国已成功加入WTO，意味着我国农业将融入经济一体化的全球市场，实施品牌营销有利于在竞争激烈的国际市场中区隔产品，细分市场，满足消费者多样化需求；

China 's WTO membership signifies that its agriculture will be fused into the global markets with economic integration . Brand marketing is favourable for product division and market segmentation on international markets with intensive competition , in order to satisfy consumers ' diversified demands .

第三章结合STP营销理论对老年电视市场进行分析与定位，分析老年人口收视特征，确定老年电视的细分市场定位；

The third chapter analyses the attributes of the elderly audience with the STP marketing theory to determine the orientation and segmentation of the market of aged TV channels .

万豪（MAR，财富500强）联袂酒店业者伊恩•施拉格推出全新时尚连锁酒店品牌EDITION&直接瞄准当前喜达屋酒店集团旗下W酒店占主要地位的细分市场。

Marriott ( Mar , Fortune 500 ) has linked with hot hotelier Ian Schrager to launch a new chain called edition Hotels & aiming squarely at the segment currently dominated by W hotels owned by Starwood .

大众汽车公司（Volkswagen）则凭借特别设计的全新的帕萨特（Passat）异军突起，成为这一细分市场的有力竞争者，誓与日本最佳汽车一较高下。

Volkswagen ( vlkpy ) is also suddenly a factor in the segment thanks to an all-new Passat specifically designed to contend with the best Japan can offer .

多年来，Intuit让微软公司（Microsoft）和其他众多潜在的竞争对手都甘拜下风，现在，它正向新的细分市场挺进，比如能帮病人理解医疗账单或让农民追踪农产品价格的手机应用程序。

Having faced down Microsoft and many other would-be competitors over the years , intuit is now branching into new markets like mobile apps that help patients make sense of medical billing statements or farmers track commodity prices .

制定该战略的目的既不是为了通过一体化战略让HF公司扩大市场范围。也不是为了通过多元化经营扩大市场份额。而是调动公司所有资源，最大限度发挥优势，使公司专注于某一特定的细分市场。

The purpose of the strategy is neither to expand market ranges by integration strategy , nor to expand market share through diversification strategy , but to mobilize all resources to maximize the advantages of the company and to focus on a particular market segment .

近几年，随着中国经济的快速发展，中国汽车市场也高速发展，特别是乘用车中的SUV细分市场，其发展速度远远超过了轿车，几乎达到了年均增长50%的水平。

In several years , China automotive market is developing rapidly along with the rapid development of China economics . Especially the development speed of SUV exceeds cars ' farther . It reaches average 50 % nearly .

Kano模型基于用户感知划分的质量要素类别比纯粹的顾客物理属性更具有分类价值，为服务提供商的细分市场划分和针对性和差异化服务提供了一定的量化判断。

Kano model has more value in classification of user perceived service quality elements than customer physical attributes , that it quantitative helps the determination of market segmentation and differentiated strategy .

A4L的优异成绩证明了其强大的产品竞争力和开辟全新高档中型轿车细分市场的成功策略。

A4L distinctions demonstrated its strong product competitiveness and staring a brand new upscale mid-size car segment success strategies .

细分市场：根据《汽车新闻》的计算，今年上半年，紧凑跨界车型（如本田CR-V）的销量上升了13%，达到110万台。中型家轿【如丰田凯美瑞（ToyotaCamry）】的销量下降了3%，为130万台。

Segments : Compact crossovers climbed another 13 % to 1.1 million by Automotive News " calculation ( think Honda CR-V , ) while midsize sedans shrank 3 % to 1.3 million ( think Toyota Camry ) .

客车行业一直比较关注8-9m和11-12m客车的市场，这两个细分市场也一直成为各个厂家竞争的焦点，10m城间客车却一直处于市场的盲点，常常被人们所忽视。

There are two segments 8 ~ 9 m and 11 ~ 12 m long bus and coach markets , which are always cared by people in the bus industry , and also they become a competitive point of many bus manufactures .

细分市场，加大营销宣传力度，创造市场需求；

Subdividing market , extending propagating force and creating market demands ;

细分市场，对不同消费群体有不同的业务营销侧重。

Subdividing market , developing different marketing strategies to different consumers .

我们必须小心不要把细分市场和部分市场混淆。

We must be careful not to confuse a segment and a.

营销成为市场化的必然，细分市场到选定目标市场也成为毫不牵强的题中之义。

Marketing including market segmentation and market targeting is all pervasive .

·必须考虑的细分市场的各种营销环境；

Various marketing environments of the subdivided market required for consideration ;

不过，这一细分市场的发展潜力目前仍无法判断。

The long-term potential for this segment does remain uncertain .