电子邮件营销

本文共分为五大组成部分：电子邮件营销绪论、电子邮件营销SWOT分析、营销考核指标体系、营销绩效提升和电子邮件营销系统IT实现。

The thesis consists of five parts : Introduction of Email Marketing , Email marketing SWOT analysis , Assess benchmark metric , marketing performance promotion and Email marketing IT system implement .

电子邮件营销服务MailChimp的首席执行长切斯特纳特（BenChestnut）说，参考以前的软件更新情况来看，谷歌推出新的收件箱广告时可能会小心行事。

If past software updates are any indication , Google will likely tread carefully as it introduces the new inbox ads , according to Ben Chestnut , chief executive of email marketing service MailChimp .

公司通过建设公司网站和网站流量分析的方法，获取市场和客户信息，通过应用搜索引擎优化（SEO），来推广网站和公司知名度，通过电子邮件营销加强客户关系管理。

Company H set company website to collect market information ; applied the Search Engine Optimization ( SEO ) to promote in the internet ; applied the E-mail marketing to improve customer relationship .

要实现有效的电子邮件营销，可不只是偶尔发一封电子文宣邮件那么简单。

Effective email marketing involves more than occasionally blasting out a newsletter .

数据挖掘应用于电子邮件营销

The Techniques of Data Mining Applied in E-mail Marketing

电子邮件营销也有它的缺点。

E-mail marketing has its disadvantages , too .

第四章针对邮件营销中存在的问题提出有效电子邮件营销的方法。

Chapter 4 is about solutions to the problems which exist in email marketing .

要想构建一套有效的电子邮件营销战略，你需要一个功能齐全的工具。

To build an effective email marketing strategy , you need a tool packed with functionality .

电子邮件营销活动是一种廉价和容易建立关系的工具，广告客户与新的以及现有的客户。

Channelize Your Email Marketing Campaigns-The email marketing campaign is considered as a quick response advertising tool .

电子邮件营销就是近年来逐步兴起的网络营销方法。

E-mail marketing is one of the whole new marketing methods which emerged in the last few years .

电子邮件营销是最有前途，但同时又是最受争议的一种营销方式。

Email marketing is one of the most promising and at the same time the most disputed marketing methods .

最后，本文通过真实的案例，说明电子邮件营销在实际运作中的实施和作用。

In the end , the thesis explains the implementation and the effect of E-mail marketing through a true case .

电子邮件营销是将电子邮件作为专业的网络营销工具，将企业的产品信息以邮件的形式发送给目的用户，从而实现与顾客的快速高效沟通。

E-mail marketing means transmitting the product information by e-mail . It makes the communication between the merchants and customers efficiently .

该文介绍了电子邮件营销的优点与问题，提出建立数据仓库的方法，并用关联规则分析法解决电子邮件营销盲目泛滥的问题。

Ln this thesis , the method of Association Rules is put up to solve the problem that e-mail for marketing is overflow .

另一方面，企业的网站里记录了大量的用户注册信息、浏览信息，如何利用这些信息，从中挖掘出用户的浏览规律，与电子邮件营销发布系统相结合，是提高营销效率的研究方向。

On the other hand , there are many records about the users ' log-in information and browsing information in the enterprise 's database .

营销绩效提升是本文的重点，同时也是国外电子邮件营销研究领域目前的研究难点和研究重点。

Marketing performance promotion is not only the keystone of the thesis , but also it is the keystone and the difficulty of the email marketing study world .

很多零售商和市场营销人员，在他们组织电子邮件营销的时候，犯了一个基本的错误：他们不知道谁才是他们的客户。

Many retailers and marketers make a fundamental ( and costly ) error when they create an email marketing campaign : they don 't know their own customers .

我们将与你建立一个有吸引力的网页，与社会网络配置齐全，付费点击广告，电子邮件营销活动和专业的博客写作。

We will work with you to build an attractive Web page , complete with social networking profiles , pay-per-click advertisements , e-mail marketing campaigns and professional blog writing .

规范的电子邮件营销是建立在网络技术上的许可营销，是一个以客户价值为核心的营销循环，包括客户信息资源的获取、客户细分与定位、渠道实施和效果评估与优化。

Normative E-mail marketing is permission marketing based on the technology of Internet . It is a customer-centered marketing circle includes customer data acquisition , customer segmentation and targeting , channel execution , performance evaluation and optimization .

本文主要针对目前中国的电子邮件营销的现状，试图探索如何执行和评价有效的电子邮件营销，并且通过案例研究说明电子邮件营销的实际运作。

The thesis is aim at the current status of E-mail marketing in China and try to explore how to execute and evaluate efficient E-mail marketing campaign and research the implementation of E-mail marketing through the case study .

帕森斯回忆道：当时我的第一反应是我没想要跳槽。她那时没有营销经验，而且也挺满意自己在一家电子邮件营销公司里承担技术支持的工作。

My first reaction was that I wasn 't looking for another job , recalls Parsons , who had no marketing experience at the time and was happy with her day job in tech support at an email marketer .

然后重点探讨了基于客户价值的电子邮件营销循环及各部分的实施，其中特别讨论了电子邮件营销活动的绩效评估和优化，以及电子邮件营销的技术体系。

And then , the thesis puts the emphasis on the customer-centered circle of E-mail marketing and the execution of each step . It discusses the performance evaluation and optimization of E-mail marketing and the technical framework of E-mail marketing .

职业写手可以帮你提供网站、博客、新闻发布、电子邮件和相关营销资料提供内容。

Professional writers can create content for your website , blogs , press releases , e-mails and materials .

分析电子邮件广告的营销现状，通过分析明确在邮件广告营销发布模型中重点要改进的方面。

In order to solve these problems , this thesis focus on this aims as follows : 1 Analyzing the problems of thee-mail marketing .

本文首先介绍了国内外的网络环境及电子邮件使用的现状，以及电子邮件营销的基本概念、功能、优势和相关的理论基础。

The thesis starts with the current status of E-mail marketing and the definition , feature , advantage and theory base of E-mail marketing .