消费者黑箱

惯例：一把打开企业黑箱的钥匙网络营销策略：消费者行为黑箱与客户满意度

Convention : A Key to Open the Business " Black Box " Cyber Marketing Strategy : Consumer Black Box and Customer Satisfaction

网络营销策略：消费者行为黑箱与客户满意度所有的网络用户应该联手对付黑客袭击。

Cyber Marketing Strategy : Consumer Black Box and Customer Satisfaction All the net users should start fighting this battle hand in hand .

在分析网络营销特性基础上，通过对消费者行为模式和购买过程以及消费者行为黑箱分析，提出了相应网络营销策略。

Based on the analysis of cyber marketing 's feature , according to the analysis of customer behavior mode , purchase decision-making process and consumer black box , the article brings up correspondent cyber marketing strategy .

首先，通过对消费者购买行为模式的理论回顾，论文揭示了企业的营销策略是通过消费者的购买决策黑箱影响到其首次购买意愿的，这为实证研究提供了基本的理论框架。

First , by reviewing theory of purchase behavior mode , the paper proposes that marketing mix influences first time purchase intention via a " Black Box " .