消费心理学

从消费心理学的视角探析武术商品市场的营销策略

Probing into the Marketing Strategy of Wushu Commodity Markets from the Viewpoint of Consumer Psychology

通过对案例教学特点的分析，介绍了《消费心理学》课程案例教学的策略，并分析了《消费心理学》课程实施案例教学的效果。

Through the analyzing the characteristics of case study , the paper introduces the case study strategies on consumer psychology and analyses its effect .

基于GA的K均值聚类分析在消费心理学中的应用

Application of GA-based K-means Clustering Analysis in Customer Psychology

消费心理学中的风险认知风险决策的认知心理分析

An Analysis of Cognition Psychology in Venture Decision Models of cognitive studies

或许可以这么说，商人们通过利用消费心理学赚了很多钱。

We may very well say that businessmen can earn more money by taking advantage of the psychology of people 's spending habits .

品牌意识是消费心理学中的一个重要概念，在我国，关于品牌意识的研究还相对较少。

Although brand awareness is an important concept of consuming psychology , but studies in brand awareness in China are not yet abundant .

本课程首先讲述了消费心理学的研究对象、内容、意义及其研究方法。

Next the course instructs psychological process of consumer , consumer demand , consumer motive , consumer attitude , consumer personality and consumer purchasing theory .

构成广告心理学课程基础的是普通心理学、消费心理学和社会心理学。

Advertising psychology is the applications of psychology knowledge and its methods on advertising field , which is also the fundamental course in advertising program .

本文通过对消费心理学的阐述和对功能翻译理论的介绍，旨在寻求指导商标翻译的一般性原则。

Through the exposition of consumer psychology and introduction of functionalist theory of translation , the thesis intends to find some general principles guiding brand name translation .

分析了猫、狗这两种动物的心理和行为特征，以绿色设计理论、消费心理学、人机工程学的理念为理论基础。

Green design theory , consumer psychology , the concept of ergonomics as the theoretical basis , We analysis of the cat , dog both psychological and behavioral characteristics of animals .

结合设计学、人机工程学、社会心理学和消费心理学等相关学科，从用户体验的角度研究移动广告服务模式。

With related theory of design , human computer , social psychology , consumer psychology and so forth , research the service model of mobile advertising from the standpoint of user experience .

当然，不仅只有科学家了解消费心理学，商人也懂。商场、公司和广告商就利用心理学提升业绩。

It is not only scientists , of course , who understand the psychology of spending habits , but also business people . Stores , companies and advertisers use psychology to increase business .

本文根据认知语言学和消费心理学等理论，依据情感程度的高低将消费者非理性程度分为7个等级，并用模糊集对各个级别进行表不。

Base on the consumer psychology and cognitive linguistics theory , consumers ' irrational degree is divided into seven levels according to their sentiment degree , and each level was expressed by fuzzy set .

心理学研究影响品牌延伸的因素及其心理机制，有助于丰富消费心理学的理论体系，并指导企业品牌延伸战略的实施。

Studying the factors affecting brand extension and the psychological mechanism can enrich the theoretical system of consumer psychology , meanwhile , it can provide guidance to enterprises in implementing the strategy of brand extension .

本文首先运用消费心理学的相关理论分析了一般市场活动中的顾客消费过程，探析了顾客满意的形成机制，以为后文对科技文献数据库信息用户的消费过程和满意形成的比较分析作铺垫。

Firstly , the paper analyzes the general customer behaviors and the formation of consumer satisfaction according to the theory of consumer psychology to afford the compared standard for the information user behaviors and satisfaction formation .

同时，由消费心理学领域的专家确认量表也具有较好的内容效度。4、中文享乐购物动机量表的应用分析显示出，性别和年龄阶段维度上均存在着不同程度的动机水平差异。

Meanwhile , it also has good scale content validity . 4 , The application of the Chinese hedonic shopping motivation scale indicates that : there is significant differences among gender and age in hedonic shopping motives .

受消费心理学的启示，通过对消费者因日用陶瓷产品不同的造型、装饰而产生的一般心理感觉，探讨了日用陶瓷产品的心理效能。

Enlightened by the consumers psychology , the mental efficiency of domestic ceramic products have been discussed by the authors in this paper based on the general mental feelings of consumers towards different forms and decorations of domestic ceramic products .

比如，消费心理学注重消费者个体因素对消费的需求动机和实际消费行为的影响，并且置自身于市场营销学的研究框架之内；

For example , study of consumption psychology focuses its attention on the consumer 's individual factors which may affect the consumer 's demand motivation and the real consumption behavior , and such researches are located in the paradigm of marketing .

本文从餐饮空间中语境的运用角度着手，将过去相关人员的分散研究转变为综合性的整体研究，包括地域文脉、民族文化、美学、消费心理学、符号学等等。

Proceed from the use of perspective in the context of the restaurant space , the past relevant personnel dispersed into the overall comprehensive study including geographical context , national culture , aesthetics , consumer psychology , semiotics , and so on .

从社会学与消费心理学角度研究消费经济结构、消费社会结构，以及消费行为、消费心理的变迁，透视现代消费群体与消费需求的新趋向。

It will focus on the study of the consumer economic and social structures , the changes of consumer psychology and consumer behavior , so as to predict the new trends of modern consumer groups and demand , from the perspective of sociology and psychology . 4 .

成衣装饰工艺设计作为服饰文化的一部分，必然要从全球化的大背景出发，结合市场规律，运用消费心理学及特定的成衣装饰设计符号要素，将成衣品牌的理念传达给消费者。

Being one part the decoration cultural , the apparel decoration design by all means bases on the globalization background , combines the regulation in the market , uses consumption psychology and particular apparel decoration design factors and informs the principle of the brand culture to the consumers .

产品包装是现代营销的重要手段之一，也是消费与广告心理学领域的研究热点之一。

Product packaging was very important in modern market , becoming a hot topic of research in the field of Consumer and Advertisement Psychology .

二是通过问卷调查获取数据对个人银行客户的消费行为进行了刻画，从消费心理学角度确认了客户群体状况在商业银行个人金融产品营销中的重要作用；

Secondly , it obtained the data by the way of questionnaire investigation and portrayed the consumption behavior of bank customer , and confirmed the important function of the state of customer 's colony in the commercial banking products at consumption psychological angle ;

第二章：概况总结了农村居民点用地与住房建设变化的理论基础，包括：需求层次理论、消费-收入理论、区位理论、空间演化理论、消费心理学理论。

Chapter 2 : the writer summarized the theory foundation of Chinese rural residential areas and driving mechanism of housing construction , including : demand hierarchy theory , consumption-income theory , location theory , spatial evolution theory , consumer psychology theory .

提出愉悦性在现代消费与现代设计中应作为新要素被重视。其次，本课题借助诸如认知心理学、消费心理学和设计方法学，探究消费者对产品在生理和心理上的需求特征。

Therefore , pleasure should be emphasized in modern consumption and modern design as a new element . Secondly , in virtue of cognitive psychology , consumption psychology and design methods , the demand traits of consumers to products in physiology and psychology are explored in this subject .