有效到达率
- 网络Effective arrival rate;Effective reach;IMPACTED REACH;Effective Target Reach
有效到达率-
文中介绍了网络广告的主要形式，借鉴点击率和转化率，提出利用有效到达率来探讨网络广告真正到达有效受众的比率。
The paper introduces the main formats of online ad , taking CTR and CR for reference , and then discusses the proportion of effective accepter of online ad with the Effective Arrival Rate .
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通过精准、专业的定位和受众细分，清晰掌握频道目标人群的需求动态，提升频道内容的权威品质和节目的有效到达率；2.频道内容优质化，彰显品牌丰富内涵。
Through the accurate , professional orientation and audience segments , so that the target population clear channel to enhance the authority of channel quality and shows the contents of the effective arrival rate ; 2 . Branded content for high quality , highlighting the richness of content .