易初莲花

在北京路上随便吃了点中午饭就出发去三元里了，三元里有个大超市叫易初莲花。

In Beijing on the road just to eat lunch on the point of departure to Sanyuanli , and Sanyuanli have a large supermarket called Lotus .

试图通过上述分析，对易初莲花的竞争优势有个较全面的了解和把握。

Through the above-planned analysis , I hope to illustrate and get a clear picture of the competitive advantage of Lotus Supermarket .

作为一个“一站式购物”的中心，易初莲花贯彻‘EDLP’天天低价的经营理念。

As the center for One-Stop Shopping , Lotus insists the ideology of Everyday Low Price .

易初莲花购物中心已经被上海人普遍认可。

Lotus Supercenter has been widely recognized by Shanghai people .

第三章利用环境分析的结论，对易初莲花超市中国市场营销战略进行了规划。

The strategy of Lotus in China market is planned in the third chapter with the conclusion .

易初莲花的目标是成为人们所喜爱的，针对家庭而设的“一站式”购物的场所。

Lotuss aim is to become the favorite and " one stop shopping " place for all the family members .

以淘宝网为例，其2006年的交易额突破169亿元，较2005年公布的数字同比增长了110%，已经超过了易初莲花（100亿）、沃尔玛（99.3亿）在华的年销售额。

To Taobao example , in 2006 transactions exceeded 16.9 billion yuan over 2005 figures released by the year-on-year increase of 110 percent , which already exceeds easy early Lotus ( 10 billion ), Wal-Mart ( 9.93 billion ) in China the annual sales .