旅游市场营销环境

论旅游市场营销环境与旅游业可持续发展

Tourism Marketing Environment and Sustainable Development

旅游市场营销环境可持续发展研究

A study on the system of sustainable development of tourist marketing environment

第三章详细分析了乐山旅游市场营销的环境，并用SWOT工具分析了乐山旅游市场营销现状。

The third chapter details analysis of environment of the le Shan tourism market , it uses SWOT tool to analyze the current situation of Le Shan tourism market .

基于目的地品牌理论，构建适应于当前旅游市场竞争和营销传播环境的旅游目的地整合营销传播模式，旨在为人们有意识地利用整合营销传播实施高效的目的地品牌营销传播提供理论参考。

Based on tourism destination brand theory , the researcher constructs the model of tourism destination integrated marketing communications adapting to current environment of tourism market competition and marketing communication .

第三部分首先对南京市旅游市场进行了详细的分析，进而对南京市旅游市场营销环境做了必要的分析；

The third part has first carried on the detailed analysis to the Nanjing city tourism market , then has made the essential analysis to the Nanjing tourism city marketing environment ;