旅游企业战略联盟

旅游企业战略联盟及其稳定性初探

An Overview in the Strategic Alliance and Its Stability of Tourism Corporations

国外旅游企业战略联盟的现状及对我国的启示

An Overview about the Present Situation of Overseas Tourism Strategic Alliances and Its Enlightenment to China 's Tourism Corporations

文章首先分析旅游企业战略联盟的特征和性质以及常见的联盟形式，认为战略联盟的稳定性受组织结构、企业文化、伙伴的选择等多个因素影响。

The paper pointed out that it is a strategy for tourism corporations to organize strategic alliance , and its stability affected by organization structure , corporation culture and so on .

本文的研究目的在于认识我国旅游企业战略联盟的特征、效用和运行规律，探索出旅游企业战略联盟成功的有效路径，从而最终增强我国旅游企业的实力。

The purpose of this article is to understand the features , functions and rules of the strategic alliance , to work out the way to success for the tourism enterprises .

通过概述国内外旅游企业战略联盟的现状，本文明确目标为研究旅游企业战略联盟成功运作的关键影响因素及其重要程度和相应对策。

Having summarized the current domestic and international situations of strategic alliances of tourism enterprises , this thesis aims to study the key factors that influence the formation and successful operation of tourism strategic alliances , their relative importance , and the corresponding measures to be taken .

文章最后对我国旅游企业组建战略联盟提出了两点启示，即在供应链管理思维下组建混业联盟和千方百计提高联盟的稳定性。

In the end , the authors offer two enlightenments for China 's tourism corporations : establishing alliances under the management of supply chains and raising the stability of alliances .

广西与东盟旅游企业建立电子商务战略联盟初探

The Discusses of Guangxi and Asean Tourist Enterprise Set Up the E-Commerce Strategic Alliance

本文对于优化旅游业的资源配置，提高旅游企业产业集群的协同效用、竞争力经营效益，巩固和发展旅游企业战略联盟，都具有一定的现实指导意义。

This text improves managing benefit in coordination with the uti-lity , competitiveness of industry 's cluster of tourist enterprise for optimizing the resource distribution of tourist industry , consolidate and develop tourism in the business strategy alliance , all have certain realistic directive significance .