承诺升级

基于创业的承诺升级研究

An Empirical Study on Entrepreneurs ' Escalation of Commitment

承诺升级是一种在过去决策的基础上，不断增加承诺的现象。尽管有证据表明已经做出的决策是错误的。

Escalation of commitment is an increased commitment to a previous decision despite evidence that it may have been wrong .

为研究创业者在创业行动中的承诺升级行为特征，采用新产品开发决策任务，考察60名创业者和60名中高层管理者承诺升级行为。

Escalation of commitment of 60 entrepreneurs and 60 top and mid-level managers in completing a new-product-development decision task was investigated .

承诺升级是指个人或组织继续坚持对一个已经有失败倾向的项目投入资源，这会令原有的损失持续扩大。

Escalation of commitment is the individuals or organizations continue to insist on a project tend to have failing tendency , this will continue the expansion of the existing losses .

（比如，虽然谷歌承诺通过软件升级，可以实现离线使用谷歌文档，但我自己的评测单位还没能实现这一点。）

( for instance , while Google promised offline use of documents via software update , my own review unit has yet to get it . )