房地产绿色营销

房地产绿色营销绩效的模糊综合评价

Ambiguous Comprehensive Appraisal of the Green Marketing Performance in Real Estate Industry

中国房地产绿色营销研究

A Research on China Real-Estate Green Marketing

房地产绿色营销探讨

Research on Real Estate Green Marketing

在梳理绿色营销绩效评价相关理论的基础上，建立了房地产绿色营销绩效集成评价模型。

On the base of collecting and analysing the related theory on the performance evaluation of green marketing , the model of integrated evaluation of green marketing in the real estate industry is formed .

在相关研究较匮乏的情况下，本文尝试性地设计出了一套房地产绿色营销绩效评价的指标体系，并提出了绩效评价的模糊综合评判方法，以便测评出房地产绿色营销绩效的优劣度。

In the background related studies on the appraisal of green marketing performance are scarce , this paper puts forward a set of index system and an ambiguous comprehensive method as an attempt to assess the performance of the whole green marketing program .

房地产企业绿色营销中存在的问题及策略研究

The Green Marketing Strategy of Real Estate

我国房地产企业绿色营销策略尚处在起步阶段，但是发展较快。

Green Marketing Strategy of the real estate business is still in its infancy , but rapid development .

本文着重阐述了房地产企业绿色营销策略，大力倡导绿色营销，呼吁全民走绿色理性之路。

This article focuses on the real estate business green marketing strategies , green marketing advocate , called for universal rational way to go green .

第三章简述了我国房地产企业绿色营销的现状，并提出了绿色营销存在的主要问题。

The third chapter summarized the status of the green marketing in our country , and put forward the main problems of the green marketing .

该项目进行绿色营销取得了不俗的成绩，验证了论文提出的房地产企业绿色营销适用性评价理论的有效性与实用性。

This program gets green marketing observing a nice result , which proves the effectiveness and practicability of suitability appraisal theory of real estate enterprise green marketing .

为评价长沙市大河西先导区房地产行业绿色营销绩效，本研究设计了新颖的调查问卷，从社会导向、公众效果和服务水准三方面提出了23项房地产绿色营销绩效评价指标。

In order to evaluate the performance of green marketing in the real estate industry in the forerunner district , the paper introduces an original questionaire consisting of 23 evaluation index which covers three aspects : social orientation , public effect , and service standard .

本文的第三章就是在这样的背景下运用博弈的相关理论来分析房地产企业是否导入绿色营销进行了几种类型的博弈分析，并从政府层面和企业自身角度分析并提出问题的解决对策。

On the base of the point , The thesis use the game theory to analysis the real estate companies'strategy in order to bring into effect green marketing .