战略品牌管理

房地产战略品牌管理

Real Estate Strategic Brand Management

房地产和房地产市场的概念、特征；从房地产品牌的品牌共性和行业特殊性对房地产品牌的定义进行描述，论述为什么房地产品牌的塑造需要导入战略品牌管理的概念。

This thesis can be roughly divided into three parts : First , what is the conception and structure of real estate and real estate brand ;

品牌管理，特指基于战略的品牌管理，对于构建强势品牌非常重要。

Brand management , especially the brand management based on strategy is very important to build powerful brands .

培养企业的核心竞争力，通过创新经营管理和推行价值管理提升企业价值自然成了一致的选择，移动公司改制上市、战略和品牌管理走在了运营商前列。

Training the core competitiveness , through innovative management and the implementation of value management to enhance corporate value naturally became the unanimous choice , the mobile company restructuring and listing , strategy and brand management is in the forefront of operators .

多品牌战略是企业品牌管理的战略选择之一。

Multi brand Strategy is one of the brand management strategies .

在案例分析部分，本文以交大昂立公司实行品牌延伸战略和建立品牌管理体制（品牌经理制）为个案分析。

In the case study , we examine the practice of ONLY , which implements the Brand Extension and establish Brand Management System .

第七部分就品牌化决策、品牌名称决策、品牌战略决策、品牌管理策略等方而对建行公司业务产品品牌建设问题做了一些基本研究。

From part seven , we can know that brand construction is very important for the development of the corporate business product management of CCB , and want to research these following basic issues : branding decision , brand-name decision , brand-strategy decision , and brand-management strategy .