广告诉求

卷入程度、广告诉求方式以及产品价格对广告效果影响的实证研究

Research on Effects of Involvement , Advertising Appeal and Price on Advertising

本文运用加工分离程序，探讨了广告诉求与消费者的情绪状态对品牌信息加工模式的影响。

We used the process dissociation procedure to examine consumers ' information processing in relation to advertising appeal and consumers ' emotional state .

广告诉求的心理基础与广告言语行为

The Mentality Basic of Advertising and the Parole Act for Advertising

广告诉求与受众议题关系探讨

The Relationships between the Appeal of Ad and Public Agenda

服装品牌平面广告诉求构成因素的理论研究

Theoretical Research on Appeal Brand Print Advertisement Appeal Component Factor

首先，广告诉求要准确鲜明。

First , advertisements appeal to be accurately striking .

广告诉求策略：理性与感性的融合

Advertisement Strategy : the Amalgamation of Nous and Sensibility

第二章阐述了女性时尚杂志和化妆品广告诉求的基本知识。

The second chapter describes the female fashion magazines and cosmetics advertising appeals .

广告诉求的心理基础与语言策略

Psychological Basis and Verbal Tactics of Ad Expression

奶粉危机事件后奶粉广告诉求的转变及启示

On the Changes and Enlightenment of Powered Milk Ad Appeal after the Powered Milk Crisis

白酒品牌的广告诉求核心

The Demand Focus in Advertising Spirit Brand

让创意更加具有立体感，让广告诉求更加具有穿透力。

To be more creative with the three-dimensional , so that advertising appeals more penetrating .

基于广告诉求转变的消费观念变迁研究

The research of consumer conception changes based on the demands of the changing consumer advertising

在产品生命周期不同阶段广告诉求策略的表现和应用

In The Product Life Cycle at Different Stages of Advertising Performance Demands and Application Strategy

广告诉求与广告效果

The Appeal and Effect of Advertisements

商品广告诉求中的情感因素

Emotional Factors in Commercial Advertisement Persuasiveness

该文引述了精神分析学派关于潜意识研究的一些理论成果：潜意识、集体潜意识和社会潜意识，并尝试将它们理解为一种广告诉求方式而作用于广告活动中。

Theories of Psychoanalytic School about subconsciousness , collective subconsciousness and social subconsciousness are cited in this paper and advertising are designed to appeal to them .

利用潜意识进行广告诉求成了许多广告人的一种策略，其目的是为了让消费者轻松地接受广告信息，并激发他们内心深处潜在的需要。

Appeal to subconsciousness is a popular strategy with advertisers in that it creates an easy acceptance of advertised information and intrigues the potential need on consumers .

能满足这一标准的方法很多，其中在语言文字方面有语言的突出形式和“合作原则”的违反，在语篇结构方面采用了“问题解决办法模式”、“广告诉求”。

Among them are Prominences , Disobedience of Cooperative Principle at different levels of language , and Problem and Solution Pattern and Advertising Appeal in Text Structure .

总的来说，中美汽车广告诉求的使用偏好与两国的文化价值取向基本一致。

In general , the application preferences of advertising appeals in Chinese and American auto advertisements are consistent with the cultural value orientations of China and the US .

广告诉求中的亲情、友情、爱情等人类共同追求的美好情谊，容易打开人们的记忆之门。

Shared pleasant feelings such as kinship , friendship and love as contained in the appeal of advertisements make it easy to open the gate of human memory .

第三章分别从广告诉求重点和诉求方式两个方面分析了女性时尚杂志化妆品广告诉求的现状。

In the third chapter separately from the advertising appeal emphasis and appeal , the paper analyzes the way women fashion magazines cosmetics advertisements appeal of the status quo .

理性诉求和情感诉求是两种基本的广告诉求形式，根据诉求重点的不同，广告可以分为理性广告和情感广告。

Rational appeals and emotional appeals are two basic formals of advertising appeal . According to the different appeals , advertisings are divided into rational advertisings and emotional advertisings .

广告诉求是通过语言、形象等向目标受众诉说，以求达到广告所期待的反应。

Advertising appeals is aimed to tell the target audience through the ways of language and image , in order to achieve the expected response to the advertising itself .

准确界定产品利益点，强调广告诉求与目标市场需求的一致性；

Accourdingly , the ad operation and plotting should be based on their marketing strategy , emphasize on the consistence between the ad communication and the requirement of the target market .

由于女性受众的消费心理和消费需求是确定化妆品广告诉求重点的主要依据，因此，这部分首先分析了受众的消费心理和化妆品的广告诉求重点；接着分析了化妆品广告的诉求方式及其特点。

Consumer psychology and consumer demand of the female audience is the main basis to determine the focus of cosmetics advertising appeals , therefore , this part of the first analyzes consumer psychology of the audience and cosmetics advertising appeals ; then analyzes the cosmetics advertising appeals and its characteristics .

情感担保的力量RP网格与广告情感诉求策略

The Strength of Emotional Bonding : the R-P Network and the Tactics of Advertising Appeal to Emotion

第四章节分析了形成群体效应的广告在诉求上的具体特征。

The fourth one analyses the specific features of the advertisements which can arouse the group effect .

第四章分析了女性时尚杂志化妆品广告的诉求策略，并从传播学的角度对其进行了理论阐释。

The fourth chapter analyzes the demands of the female fashion magazine cosmetics advertising strategy , from the perspective of Communication Studies carried out theoretical explanation .

文章通过分析成功的汽车广告的诉求主题、表现策略，指出：抓住时代需求，消费者心理需求，有的放矢的决定诉求主题和表现策略才是广告的成功之道。

Through analysing the theme and expression of advertisements for motor vehicles , this paper points out that the success of advertisements is to meet the needs of the society and consumers , and define the theme and expression strategy according to a definite objective .