广告正文

你要永远记住去阅读广告正文下面的小字。

You should always remember to read the small print below the main body of an advertisement .

由于浏览广告标题或广告口号的人比阅读广告正文的人要多得多，因此，谚语主要是用做广告标题或广告口号。

What is more , people tend to glance over slogans or headings of advertisements rather than to read the texts , proverbs are thus mainly used as the former .

这章共有四部分。即广告的概念，分类，组成成分以及不同类型的广告正文。

There are four parts in this chapter namely the concept of advertising , the classification of advertising , the elements of print advertising as well as different types of body texts .

优秀的广告标题和口号能够吸引潜在的顾客，诱导消费者进一步阅读广告正文，从而采取购买行动。

The title and slogan in a piece of successful advertisement not only attract some potential consumers , but convince them of further reading the contents of the advertisement and do some buying .

听觉性广告被广泛地用于广播、电视和电影中。本文仅就广告的标题和正文中的英语进行集中的分析。

The second , composed of advertising commentary , music and sounds , is used extensively in broadcast , television , movie , etc. In this thesis , only the analyses of the language used in the headline and the body copy are concentrated on .