安溪铁观音

安溪铁观音的产销行为与可持续发展的研究

Study on The Production , Marketing and Sustainable Development of Anxi Tie Guan Yin

安溪铁观音誉满天下：国家质量金奖、中国世博十大名茶首位等。

Tie Guan Yin gets many honor , such as the National Quality Golden Award , the first of " China Expo Ten Famous Tea ", and so on .

近年来，许多安溪铁观音生产、经营企业获得了知名度和市场认可。

In recent year , many corporations which in the business of Anxi Tieguanyin have won great popularity and recognition from market .

这些产品当中包括中国的安溪铁观音、绍兴酒，欧洲的帕尔马火腿、香槟等食品。

These products include foods such as Anxi Tie-guan-yin tea and Shao-xing liquor from China , as well as Prosciutto di Parma and Champagne from Europe .

福建茶叶品质优良，安溪铁观音、大红袍、武夷岩茶等等闻名世界，不仅深受国人追捧，更远销海外。

Fujian tea quality , Tie Guan Yin , Da Hong Pao Wuyi Rock Tea , and so the world-famous , not only sought after by people , but also exported to overseas .

尤其是改革开放以来，在市场经济的推动下，安溪各生产铁观音的茶商逐步树立了品牌意识，形成特色品牌文化战略，安溪铁观音以全新的面貌展现在世人面前。

Since the reform and opening up , driven by the market economy , the merchants of production of Tie Guan Yin tea in Anxi have been gradually establishing a brand awareness and forming the characteristics of the brand culture strategy .