口碑传播

因而，口碑传播具有较高的影响力和说服力。

Thus , word of mouth has a high impact and persuasion .

顾客感知价值、顾客忠诚对口碑传播意愿影响研究

Study on the Effect of Customer Perceptions , Customer Loyalty on Word of Mouth Willingness

社区营销成为时下网络营销推广的产物，利用Web社区进行口碑传播在消费者决策中扮演了极其重要的角色。

As a product of network marketing and promotion , community marketing plays a very important role in the consumer decision-making by word-of mouth advertising .

本文通过研究口碑传播的影响力以及SNS关系网络的特征，分析了当前真实好友在网站上购物信息共享缺陷，采用真实好友间信息共享机制作为SNS与电子商务结合的研究切入点。

The thesis studies the influence of Word-of-Mouth , analysis characteristics of social network on SNS websites and concludes the information sharing deficiencies of EC , then decides to choose the information sharing during real friends on the website as the research point .

通过聚类分析，我们识别出虚拟社区中谁是意见领袖，并分析意见领袖在虚拟社区口碑传播中所起的作用。

Through cluster analysis , we identified who are opinion leaders .

巧妙运用口碑传播，提高品牌传播效率；

Utilize oral communication skillfully to improve brand communication efficiency ;

口碑传播对消费者态度的影响：一个理论模型

The Impact of Word-of-Mouth on Consumer 's Attitude : A Theoretical Model

服务补救可控特征对顾客口碑传播意向的影响

The Impact of Service Recovery Features on Customers ' Intentions of Word-of-Mouth

基于复杂社会网络的服务质量口碑传播

Service Quality Word-of-mouth Spreading Based on Complex Social Network

口碑传播适用于已经建立品牌的产品，追求产品的附加价值和潜在价值。

This communication method is applied to the product with famousbrand and additional value .

企业声誉的影响因素及其对消费者口碑传播行为的作用

The Influencing Factors of Corporate Reputation and its Impact on Consumers ' Word-of-Mouth Behavior

其三，口碑传播的比较。

Third , the comparison of word-of-mouth marketing .

利用口碑传播，企业可以以少量的市场运作资金来博取较大的产品销售额和利润。

By " public praise " propagation enterprises obtain more sales and profits with less capital .

网络口碑传播对电子产品消费决策的影响研究

A Study on the Effects of Online WOM Communication on Consumer Purchase Decision of Electronic Products

口碑传播如何用英语表示？

Spread out by public praise .

并且以往对于口碑传播因素的研究并没有把企业本身的一些因素考虑在内。

Further more , the past research did not take some factors of enterprise itself into consideration .

如果能够有效地管理与利用网络口碑传播这个渠道，公司就能够提高顾客感知价值，增强顾客忠诚度，并最终带来实际收入的增加及利润的提升。

If used efficiently and effectively , corporate could enhance customer loyalty and finally increase corporate profit .

互联网上的口碑传播活动越来越活跃，成为影响消费者购物决策的重要力量。

Along with the development of Internet , online reputation has great influence on consumer 's decision .

最后，消费者口碑传播与重购意向呈显著正相关。

At last , there is a significantly positive correlation between the positive word-of-mouth and purchase intentions .

另外，学生对大学的口碑传播、进入社会之后的校友捐赠等也深刻地影响着大学的发展。

In addition , the oral spreading , donations and others also affect the development of universities profoundly .

口碑传播过程为服务的无形性问题提供了很好的解决方法。

The public praise spreads process as the ministrant and invisible problem provided the good the method of solution .

商品住宅开发者希望获得消费者对住宅的口碑传播与价格容忍等组成维度。

Commercial housing developers want the word of mouth spread of residential consumers and price etc. Dimensions of tolerance .

基于网络口碑传播的网络口碑营销，是市场营销历史上的一次深刻变革，代表着营销发展的未来趋势。

It is a fundamental transform in the history of marketing , and represents the trend of future marketing strategies .

其次，借助凝聚子群分析方法，研究顾客口碑传播网络的子结构，分析口碑信息的传播模式。

Secondly , the sub-structure of customer word-of-mouth communication network and the WOM diffusion mode are found by subgroup analysis .

有关调查表明，口碑传播在影响消费者态度及行为方面有显著的功效。

As is shown by some researches , word of mouth plays a significant role in influencing consumers'attitudes and behaviors .

从最初的信息到用户，是靠用户自发的口碑传播来达到营销目的。

From the initial information to the user , spontaneous word of mouth spread by the user for marketing purposes .

而游客的口碑传播则是这个互动过程和关系质量状况在游客方面的重要行为结果。

Then the process and the status would cause tourists ' WOM which is the important behavioral outcomes in tourists ' aspect .

二是网络环境下旅游者信息搜寻行为与口碑传播路径研究。

Secondly , the research focuses on tourists ' behavior on online information search and communication approach of electronic word of mouth .

本文研究得到如下主要结论：（1）基于产品延伸价值的网络口碑传播中，传者的专业性正向影响网络口碑传播效果。

For the online word-of-mouth dissemination based on product extension values , senders ' profession positively influences the effects of online dissemination .

再次，确定各变量间的影响关系，并结合成果1，在正、负情景下，分别构建了自我建构对消费者口碑传播意愿的影响模型。

Thirdly , determine the relationship between variables . Combined the result 1 , the model was proposed in positive and negative scenarios .