千人成本

有效的广告千人成本&新的理论思考与操作的方法

Advertising cost per thousand , a new theory and process

千人成本-送达每一千个人（或家庭）收看的费用。

Cost Per Thousand ( CPM ) - The cost to deliver 1,000 people or homes .

通过计算GRP和千人成本，对十堰市公交车车身广告、候车亭广告和户外大牌媒体投放效果进行分析，提出基于GRP的公交车车身广告投放建议。

Through calculating GRP and thousand people 's cost , the paper analyzed the result about Shiyan bus body advertisement , the advertisement of bus shelter and outdoor big shot , and especially made suggestions on choosing bus body advertisement based on GRP .

江苏文艺台对时尚品牌、日用品、耐用消费品具有良好的广告价值；具有高效的到达率、渗透率，千人成本低，广告含金量高。

Jiangsu and Taiwan Fashion brand , daily necessities and consumer durables have good advertising value ; the arrival rate is high , penetration , 1000low-cost , high gold content advertising .

但广告主所支付的每千人印象成本将有所上涨。

But they will pay more on a cost per thousand basis .