分销决策

产品快速分销决策支持系统研究

A Study on Product Distribution Decision Quick Making Method and Its Decision Support System for Manufacturing Factories

本文探讨了目前广泛存在的四种纵向渠道关系及其优缺点，以求为企业的分销决策提供一些参考。

The paper researches on the four universal types of vertical marketing channel relationships and their advantages and disadvantages , in order to give the companies some reference for their distribution decision .

在战略营销和战术营销中，营销公关的作用不仅仅局限于促销领域，它在营销环境、市场定位、产品决策、定价决策和分销决策等方面同样可发挥巨大作用。

: In tactical and strategic marketing , the marketing public relation play a part not only in sales promotion , but also in such aspects as marketing environment , market orientation , product decision , price-making decision , distribution decision and so on .

再次，根据系统建模原理及特点，在假设一定条件下，设定相关变量，从而建立了系统分析的供应链生产分销决策模型，阐述了其求解和相关应用过程。

And then it introduced the concepts of system modeling and simulation and simulation software of ARENA . Third , according to system modeling principles and characteristics , this paper established a systematic analysis model of production-distribution system in the supply chain under hypothesis certain condition .

分销渠道决策在整个供应链管理中非常关键，因为它直接影响着其它的市场决策。

Distribution channel decision is one of the most important decision in supply chain management , because it has direct effect on other marketing decisions .

根据供应链管理的整体性和系统性，着重研究供应链管理中的生产／分销系统的决策整合。

Consider supply chain a system and research production-distribution integration decision .

消费品分销渠道模式决策

The mode of distribution channel of the consumer goods makes policy

替代性需求下的分销系统库存决策

Inventory Decision for Distribution System under Demand with Subsitution

现阶段，我国企业的分销渠道模式决策基本沿用传统的渠道管理理论，借鉴国外的企业分销渠道管理实践，这就使得企业的分销渠道模式决策存在不适应性。

But at this stage , the decision of distribution channels model bases on the traditional decision-making channels of basic management theory and corporate foreign distribution channel management practices , and the decision-making of the distribution channels model are adaptive .

基于Lagrange松弛分解的多产品生产&分销系统的联合决策

Lagrange relaxation decomposition based joint decisions for production and distribution system with multiple products

但由于分销渠道是由不同的利益主体组成，这就使汽车厂商在对分销渠道的结构决策、发展和选择分销商以及分销渠道政策制订这些问题上提出了较高的要求。

But the existing distribution channel consists of different interest groups , which made it rather difficult and complicated to construct the auto distribution channel .

文章分析了西方具有代表性的有关分销渠道方面的观点，包括四个方面：分销渠道的形成机制，分销渠道的规模决策，分销渠道的组织类型选择以及分销渠道的管理内容。

This paper analyses the representative views on the distribution , including channel formation mechanism , scale decision , organizational structure selection and management content .

主要研究供应链管理环境下的分销系统优化设计，从供应链管理的战略层、战术层和运作层三方面出发对分销系统进行决策优化。

It mainly focuses on the design of the optimization model for distribution system in supply chain management environment , which can be divided into strategic , tactical and operational problems .