企业广告投入风险
企业广告投入风险-
在我国加入WTO、市场需要新秩序、企业需要新规范、管理需要新方法的今天，将企业广告投入风险预警管理系统的建立提上管理议程，具有极为重要的现实意义与理论意义。
As China 's entry into WTO , the market , corporate and management need new cosmos , new regulation and new methods . Therefore , the study of early-warning management system in advertisement investment has critical reality and theory meaning .