企业广告

论企业广告文化

A Thesis of Corporate Advertising Culture

着重阐述了在中国当代企业，如何策划和运作广告文化：首先，要以CI为灵魂指导企业广告文化的推进；

Then it can form corporate characteristically culture . This thesis emphatically elaborates the corporations how to promote its advertising culture forward in modern china : First , corporate advertising culture should be improved by the guide of CI .

在对模型均衡讨论中，利用Matlab仿真给出模型对称均衡时企业广告水平、产品价格以及利润。

In the discussion of model equilibrium , Matlab simulation provides the advertising level , product price and profit of enterprises .

双寡头垄断市场下的企业广告竞争分析

Advertisement competition decision making analysis for double oligarchies monopolization market

企业广告媒体组合优化及评估研究

Research on the Enterprise Advertising Media Mix Optimization and Evaluation

企业广告语：我们的进步，离不开您的支持！

ADVERTISING WORD : It 's your support which makes us progress !

电子商务环境的企业广告费用决策

Decision on Enterprise Advertisement Expenses under the E-Commerce Environment

企业广告费用的分析与确定

Analysis and Determination of Expenses of Ads in Enterprises

企业广告运作应注意的几个问题记录日志是项目开发必不可少的部分。

On the Operation of Advertisement Log is necessary .

企业广告信息传播有效性研究

Study on the Effectiveness of Business Advertising Information Transmission

企业广告费的另一半浪费到哪里去了？

Where are the remaining half of advertising expense of the enterprise wasted ?

2006年广告行业与企业广告投放预测

Advertising and forecasting for enterprise adverting rates in 2006

看透数码相机企业广告运作应注意的几个问题

LOOK THE CAMERA On the Operation of Advertisement

企业广告投入羊群行为研究

Research on Herd Behavior in Corporation Advertising Devotion

自去年以来，网络广告收入增速已大幅放缓，反映出企业广告预算进一步收紧。

Revenue growth has slowed sharply since last year , reflecting tighter advertising budgets .

企业广告竞争决策研究

Research on Decision of Enterprises ' Advertising Strategy

企业广告行为的经济分析

An economic analysis of enterprise advertising behavior

两强竞争市场中的企业广告策略分析

Advertising Strategy Analysis for Enterprise in Duopoly

企业广告投入方法的研究

Advertisement Input Research and Methods

媒体战略是企业广告运动的三大元素之一。

The media strategy is one of the three greatest elements that is a enterprise advertisement actions .

分析了企业广告竞争的博弈特点，建立了一个简单的企业广告费用博弈模型。

The game characteristics of enterprise advertisement competition are analyzed and a simple game model of enterprise advertisement expenses is established .

随后，结合特定的市场结构，依次研究了不同条件下的企业广告竞争博弈情况。

Subsequently , the combination of specific market structure , is studied under different conditions of the companies advertising competition game situation .

该结论与国内外的相关理论基本一致，并且对企业广告投入有着指导作用。

The conclusion is consistent with the basic principles of relative research , and will play an important role in advertising of the company .

集中的变化会导致企业广告行为相反方向的变化，这是企业在市场份额有所减少时增大广告投入行为的表现。

The change of concentration bring the inverse change of adverting , it show us that enterprises will improve adverting if their market shares reduce .

研究表明，当市场竞争白热化时，企业广告费用投入即使是微小的变化也将导致系统性态的极大改变。

The research also shows that , in fiery competition , a little variation of investment in advertisement may result in great changes in the performance of the system .

针对这些问题，本文通过建立理论模型来研究企业广告投入行为特征，并通过事后的广告投入数据予以验证。

In view of these questions , this article studies the enterprise advertisement through establishing theoretical model to research the behavior characteristic , and validate by the data of the advertisement puts .

威廉斯警告称，目前那种认为今年企业广告支出会上升的预期可能将不得不向下修正，自2000年该报告推出以来，企业广告支出首次出现下降的可能性正在加大。

Mr Williams warned that current forecasts that marketing spending would grow this year could have to be revised , raising the prospect of the first fall in spending since the report began in 2000 .

本文认为，中国企业广告大战与价格大战的非市场营销的表现，其缘由是边缘化的经济地位与符码化的消费时尚。

The author thinks the displaying of " not marketing " between advertising competition and price competition of Chinese enterprise , its cause is the economic status of " verge " and consumption fashion of code .

企业广告中运用比喻、拟人、双关和成语典故、反复和平行结构、押韵和节奏等修辞手段，给人以美的享受。

Those rhetorical devices used in advertisements of enterprises such as trope or transferring meaning , personification , pun and allusion , repetition and parallelism , rhyme , especially alliteration and rhythm offer enjoyment in aesthetics .

通过对武术表演市场运作中包括现有的武术表演团体的现状、经营管理、企业广告赞助、电视传媒以及相关产品的开发销售情况等进行调查研究。

This study conducted an investigation with attention to the current situation of Wushu performance group , management and running , enterprises , advertisement supporting , media propaganda , and the development and sales of the Wushu-related products .