产品线决策

其次，本文对现有的产品线决策理论进行了总结和归纳，并着重分析了产品线设计决策、产品线定价决策和产品线生产计划决策等三方面问题。

Secondly , this thesis reviews and summarizes the existing literature on product line , with a focus on three decision-making studies : product line design , product line pricing and product line production planning .

因此，研究顾客选择有利于企业充分准确地掌握顾客的偏好信息，从而根据这些信息进行企业的产品线优化决策，以引导市场需求流向本企业。

Studying customer choice may facilitate accurate preference information exploration hence a better product line decision and then an expected effect on the market demand flow .

在上述判断的基础上，本文主要研究如何通过离散选择模型有效地收集目标市场顾客选择决策的重要信息，并如何在所获信息的基础上进行产品线优化决策。

Based on these judgments , this paper focuses on the application of Discrete Choice Model in studying consumer choice over products and the optimal product line decision based on this model .

产品市场的需求日趋多变，如何更有效地根据消费市场的信息进行产品线优化决策成为企业产品决策的主要问题。

Product market witnesses increasing changes of consumer demand . Therefore market managers have to consider these changes in the first place as optimizing their products line , which have become an important part of product decision making .