产品导入期
产品导入期-
当前，我国分时度假处于产业萌芽和产品导入期。分时度假业是旅游业和房地产业相互扩张的产物。
Being a result of tourism expansion and real estate development , timeshare in China is at the initiating stage of industry germination and product introduction .
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初步认为：在产品的导入期，广告策略应在使消费者尽快了解产品特性的基础上，确立其品牌知名度；
Guided period : the advertisement strategy should set up the product ′ s brand visualization .
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尽管针对高科技产品从导入期到成熟期的研究比较丰富，理论和方法都已十分成熟，但针对衰退期的定价却较少，现有的方法无法解决衰退期决定价问题。
The research for pricing from introduction period to maturity period is very rich , but that for decline period is very few .