七匹狼

七匹狼是一家在深圳上市的晋江公司，《21世纪经济报道》（21stcenturybusinessherald）曾援引该公司董事长周少雄的话称，他的公司先是模仿外国品牌，接着学会了如何自我创新。

Zhou Shaoxiong , chairman of Septwolves , a Jinjiang company listed on the Shenzhen stockmarket , is quoted by the 21st Century Business Herald as saying that his company first imitated foreign brands , then learned how to innovate itself .

从七匹狼品牌管理案例看品牌个性的塑造

The Shaping of Brand Personality : Fujian Septwolves ' Brand Management

七匹狼如今是如此成功，以至于催生了一整批狼的模仿者。

Septwolves is now so successful that it has sired a whole lair of lupine copycats .

听他说完这些，我才发现他的上衣上有个明显的七匹狼的标志。

He finished listening to these , I found that his T-shirt with a clear seven wolf signs .

这令一批听上去带有欧洲色彩的时装店名（从森马和七匹狼，到佐丹奴和美特斯邦威）迅速崛起。

That has given rise to a number of fashion houses with European-sounding names , from Semir and Septwolves to Giordano and Metersbonwe .

到了一定阶段，这些年轻的仿冒者可能会侵蚀正牌公司的品牌价值，但就目前而言，七匹狼看起来是安全的。

At some stage , such young pretenders may start to erode the brand equity of the company that inspired them , but for now Septwolves appears safe .