营销渠道选择

按照在前一章对信息家电营销渠道选择的战略规划，详细分析了信息家电不同市场发展阶段不同的渠道选择策略。

Chapter 4 concretely contrives the marketing channels strategy for IA .

电子商务环境下营销渠道选择与协调研究

Study on the Marketing Channel Choice and Coordination Based on E-Commerce

信息家电市场分析及营销渠道选择

The Market Analysis and Channels Selecting on Information Appliance

第二章回顾了历年来各类学者对营销渠道选择的研究，其中包括对传统营销渠道选择和网络营销渠道选择的文献；

Chapter 2 reviews the literature on marketing channel choice , including traditional marketing channel choice and the internet marketing channel choice ;

本项目的营销渠道选择了间接渠道（代理商渠道）和直接渠道（网络渠道）两种形式。

The marketing channel options of this project include two forms of indirect channel ( agent channels ) and direct channel ( network channel ) .

通过研究，本文旨在为衡钢设计大无缝钢管营销渠道选择的模式，同时本文的研究对钢管行业营销渠道的选择有一定借鉴意义。

By research , this thesis in order to design mode for the marketing channel selection of big size steel tube of Heng Steel and this thesis with the sense of available reference for the selection of marketing channel of steel tube industry .

第四部分是对KYD电器国际营销渠道模式选择效果的总结、评价和启示。

Chapter 4 includes summary , evaluation and revelation from the case of KYD international distribution channel mode selecting .

海尔滚筒洗衣机营销渠道模式选择与管理策略

Haier Roller Washing Machines Marketing Channels Mode Selection and Management Strategies

我国商业银行营销渠道的选择

On Choice of Marketing Channel of Commercial Banks in China

不同行业、不同企业，其营销渠道的选择与设计是不同的。

The channel designing of various businesses are very different .

在营销渠道的选择上，作者认为中国图书的海外营销渠道应该朝着多元化、网络化的方向发展。

The author thinks the marketing channels of Chinese books should be diversified and networked .

营销渠道的选择策略

The Strategies for Selecting the Marketing Channels

商业银行营销渠道的选择是一项重要的战略决策，它会极大地影响其经营业绩和成本水平。

Choice of marketing channel of commercial banks is an important strategic policy , which has large impact on operating performance and cost level .

参照营销渠道成员选择和管理理论，制订了渠道成员之一&合作售票处的选择标准和评分系统。

The selection criteria and evaluation system of cooperative sales outlets are established with the reference to the theories of marketing channel member selection and management .

渠道管理包括制定渠道战略、设计营销渠道、选择渠道成员、渠道管理和渠道成员激励、评估渠道等内容。

Marketing channel management includes initiating channel strategy 、 designing marketing channel 、 selecting channel members 、 channel management 、 motivating members 、 channel conflict management and evaluation and etc.

因此，国际营销渠道的选择与管理已不仅仅起到日常的管理作用，而作为企业获得国际竞争优势的重要手段。

So the choice and management of international marketing channels is not only a way of everyday management , but more a channel for corporation to get international comparative advantages .

本章设计了延川红枣营销渠道成员选择指标体系，并运用德尔菲法对现有的营销渠道参与成员进行打分排序，在此基础上，设计出了新型的延川红枣营销渠道。

This chapter designs the selection index system of the marketing channel member of Yanchuan Jujube , and uses the Delphi Method to scoring and sorting with present marketing channel member .

结合营销渠道成员选择和管理理论，制订了渠道成员之一的三方大客户代理人的选择标准和激励、考核原则。

Combining with the sales channel member choice and management theory , choice standard and encouragement , examine rules for the three VIP agents which are one of the channel members .

运用管理学的基本原理，从银保营销渠道战略选择所面临的内、外部环境分析入手，分析了期缴业务对于银保渠道选择的重要性。

The use of the basic principles of management , from the Bancassurance marketing channels strategic choices facing the internal and external environmental analysis , analyzes the regular business options for the importance of bancassurance channel .

房地产营销渠道的选择要以顾客的需求为核心，考虑渠道定位、顾客购买行为、产品的特性，与渠道成员的信息沟通及渠道的赢利能力，以保证销售渠道有效运转。

The core of real estate channel choice for marketing is the needs of customers , and channel position 、 consumer behavior 、 product characteristic 、 communication with channel broker and the capability of making profit are considered in order to ensure sales channel operate effectively .

营销渠道结构的选择是制造商在产品营销过程中的重要环节。

The choice of marketing channel structure is an important link within process of the product marketing .

渠道整合力量的力度不够，对交易特征与农户农产品营销渠道整合模式选择行为影响并不普遍。

The efforts of power from channels integration is not inadequate , so its impact on transaction characteristics and channels integration model of farmers agricultural marketing was not general .

而后，根据食用菌营销渠道模式评价选择的原则及分析方法的要求，从渠道主体利益保障、渠道运营能力、渠道竞争力、产业环境四个方面构建了食用菌营销渠道模式评价指标体系。

Then , according to edible fungus marketing channel mode evaluation selection principle and analytical method , from guarantee the Channel members ' interests , Channel operation capacity , Channel competitiveness and Industrial environment these four aspects to constructed edible fungus marketing channel mode evaluation index system .

借鉴交易成本经济学（TCE）理论，总结和概括不同的农产品营销渠道治理模式及其选择。

In light of Transaction Cost Economics ( TCE ) theory , it summarized and overviewed different marketing channels governance patterns and its selection .

中国家电企业营销渠道的模式和选择

Marketing Channels Model and Choice of Chinese Electrical Household Appliances

本文正是在这种环境下对中国冰箱生产企业营销战略中营销渠道模式选择这一问题作了一些探讨。

This thesis is going to study how to choose the model of the marketing channels on this background .

对农产品营销渠道理论、营销渠道的选择设计理论进行了综述分析；第三章，农产品营销渠道主体分析及农产品营销渠道模式的归纳。

Summarized the agricultural marketing channel theory and the selection of design theory . Chapter three analyzed agricultural marketing channel members and inducted agricultural marketing channel modes .

论文认为，由于农村居民居住分散和文化素质低等特点，直接营销方式并不适合其发展，而间接营销渠道的选择存在严重不足。

According to the rural living dispersed characteristics , direct marketing channel is not suitable for its development , and indirect marketing channel development is insufficient .

营销渠道是企业的重要资源之一，营销渠道模式的选择直接影响到企业的发展。

Marketing channel is one of enterprise 's important resources and choice of marketing channel mode will directly influence development of enterprise .

通过对东特公司不锈钢盘条美国市场营销渠道现状的考察，发现该公司在营销渠道的设计、选择和管理方面有待完善和加强。

Reviewing current marketing channels for stainless steel wire rods in USA market , it is found that DSSC should pay more afford to consummate and strengthen their designing , choice and management .