第三方电子商务平台

以第三方电子商务平台为核心的大规模定制营销模式研究

Research on the Mass Customized Marketing Pattern Based on the Core of Third-party E-commerce

而第三方电子商务平台的出现为中小企业的电子商务发展创造了良好的机遇。

And the emergence of third-party e-commerce platform for the development of SMEs in e-commerce to create a good opportunity .

二是分析视角的创新，将传统的金融贷款业务与新兴的第三方电子商务平台相结合进行分析，是传统与现代的结合。

Second , the analysis perspective innovation , combine traditional financial lending business with the emerging third-party e-commerce platform is innovative which embodies both tradition and modernity .

阿里巴巴是我国最著名的第三方电子商务平台，阿里贷款上提供的贷款品种包括了网络联保贷款、抵押贷款、担保贷款、订单融资和纯信用贷款几种形式。

Alibaba is the best-known third-party e-commerce platform in China , Ali loans offered many species of loan , including the Web Cooperative Credit Guarantee loans , mortgage loans , secured loans , orders financing and net credit loans .

经过实证分析，湖北省企业应用电子商务应从加大门户网站投入和专业化建设、充分利用第三方电子商务平台、完善物流和支付体系等方面努力。

After the empirical analysis , this paper proposed that the application of e-commerce in Hubei enterprise should increase portal investment and specialized construction , make the utmost of the third-party e-commerce platform , improve the logistics and payment system .

最后，通过商务部机电设备国际招投标管理平台案例分析，验证了第三方电子商务平台模式对机电设备招标代理机构确保招标代理服务质量，提升招标代理业绩的积极影响。

Finally , though the case study of mechanical and electrical equipment international tendering management platform of Ministry of Commerce of PRC , this paper tests and verifies the positive impact on tendering service quality and performance with the use of third-party e-commerce platform .

平台式网购以第三方电子商务平台为核心，拥有庞大的买家和卖家资源，促进了网商群体的产生，吸引了大量的合作机构，如银行、物流、保险、IT企业的参与。

Platform online shopping is based on a third-party e-commerce platform . It owns a huge resource of buyers and sellers , promoting the generation of network groups and attracting a lot of cooperative institutions , such as banks , logistics , insurance , and IT enterprises .

随着中小企业信息化进程的推进，网络营销的比重将越来越大。中小企业将更多的选择第三方B2B电子商务平台作为营销手段。

With the small and medium-sized informationization processed , SMEs will have more choices on third-party of B2B e-commerce platform as a marketing tool .

在这个过程中，服务于中小企业的第三方B2B电子商务平台规模越来越壮大，逐渐形成为一个新兴的产业。

In this process , third-party B2B e-commerce platform who give service to small and medium-sized enterprises are growing steadily , and gradually formed a new industry .

结果与结论：我国医药电子商务的发展应加强企业信息化建设，依托于第三方电子商务交易平台，注重服务和积极发展农村市场等。

RESULTS & CONCLUSIONS : The development of E-commerce in Chinese pharmaceutical enterprises should count on information construction in enterprises , depend on the third party E-commerce transaction platform , focus on the service and actively develop the countryside market etc.

随着网上采购与网上分销的发展与普及，中小型服装企业迫切需要一个由第三方组建的电子商务平台，基于J2EE的中小型服装企业第三方电子商务平台正好迎合了这种需求。

Along with the development and popularization of online purchasing and online distribution , it becomes the urgent need for small and medium-sized garment enterprises to set up e-commerce platform by a third-party .

基于第三方的协同电子商务平台的研究

Study for Collaborative E-commerce Platform Based on the Third Parties

第四，提出协同商务平台的构建思路，即第三方电子商务平台+SaaS服务模式。

Fourth , putting forward the proposal of collaborative commerce platform construction that is third-party platform adding SaaS service model .

纵观目前B2B电子商务发展局势，虽然中小企业使用第三方B2B平台的需求日益高涨，然而优秀的第三方B2B电子商务平台仍然屈指可数，供需矛盾凸显。

The holoscopic current development situation of B2B e-commerce , the demand for small and medium-sized enterprises using third-party B2B platform to do business is fast increasing , but good third-party B2B e-commerce platform still can be numbered . The contradiction between supply and demand is obvious .

然后分别从第三方B2B平台的市场竞争现状和中小企业使用B2B平台的情况说明建立第三方B2B电子商务平台综合竞争力评价体系和模型的必要性。

Secondly , Then show that there is a necessity to build the evaluating indicator system and the evaluation model of the third-party B2B e-commerce platform after analyzing the market competition and by investigating the user experience of small and medium-sized enterprises .