积分联盟是一种新型的联盟战略,它是以企业联盟和消费者加盟为基础的一种新型营销战略联盟模式,是高级形态的战略联盟。
Customer loyalty programs partnerships is a new type of strategic alliance , which is a new marketing strategy alliance model and an advanced form of strategic alliance based on the participation of enterprises union and consumers .