激励营销

对营销队伍进行科学管理，以充分激励营销人员做出更好的业绩；

By running the marketing personnel scientifically .

引导并激励营销人员进行营销活动，遵照企业具体的营销理念构建一套科学、合理的激励机制可以整合企业营销力量，确保经营目标的顺利实现。

Lead and motivate the marketing personnel , comply with the enterprise marketing activities of marketing idea to construct a set of scientific and reasonable incentive mechanism can integrate enterprise marketing power and ensure the smooth realization of the goal .

从目前企业营销部门管理的实际需要和现状出发，认识营销团队建设的必要性，强调团队激励在营销团队精神树立中的重要性，同时提出了团队激励在营销部门管理中的运用方式和方法。

According to the actual need and current situation of the marketing management , the author emphasizes the importance of team encouragement in building marketing team . Besides , the paper also provides the application methods of team encouragement for marketing department .

在构建开发区房地产营销绩效考核体系的基础上，本文还进一步探讨了激励报酬与营销BSC挂构的模型，分为：直接挂钩模型和间接挂钩模型。

On the basis of building the performance appraisal system , the paper goes a step further to establish the models that make the system linked up with the inspiring reward : the direct-linking model and the indirect-linking model .

客观的基金评价能为基金管理公司的投资控制、人员激励和产品营销提供有利的信息支持，形成顺畅的投资与管理的反馈机制；

Objective appraisal can provides advantageous support for the management company 's investment control , the personnel drive and the product camp sells , forms smoothly investment and management feedback mechanism ;

因此，企业能否吸引优秀的营销人员为企业服务、能否激励现有的营销人员提高工作积极性，成为企业人力资源部门的一项重要课题。

Therefore , whether enterprises can attract the best marketing staff for business services , motivate existing sales staff with the working enthusiasm , which becomes an important topic in human resources .

它在对关键环节进行控制和管理的基础上，充分发挥绩效的牵引和激励作用，提高营销组织的经营活力，实现管理和经营过程的统一。

On the base of controlling and managing key flows , it fully exerts the function of guidance and encouragement , improves the work vigor and realizes the unity of work and management .

本论文的研究成果将会为企业选择营销组织模式、设计营销组织结构、应用激励约束机制实施营销组织管理以及营销组织绩效评价提供参考。

These findings will provide reference for enterprises choosing the marketing organization mode , designing marketing organization structure , implementing marketing organization management by using incentive and restraint mechanism , and evaluating marketing organization performance .

第五章与第六章应用激励相容与服务营销理论，提出了改善内部管理效率的方法和开展了电话营销的实践。

In chapter 5 and chapter 6 , applying the above two theories , the author put forward the methods to improve the internal management , and carried out the concrete practice in the telephone marketing .

因此，公共科技场馆在保证公益性的同时，在其运营过程中也应适当地借鉴并引用各种市场机制&社会化筹资机制、人才激励机制、市场营销机制。

Therefore , public museums , while ensuring the public welfare , public science and technology museum must also operate using all kinds of market mechanisms - social funding mechanisms , personnel incentives , and marketing mechanisms .

而技能型人力资本着重作好工资奖金激励、参与管理激励等，营销型人力资本则应重点设计与新产品销售挂钩的薪酬制度和科技奖励制度。

For the skilled type human capital they emphasize the wage and bonus encouragement , or attach them to management and so on ; for the marketing type human capital , it important to design the salary institution and science and techology incentive institution that link to new product sales .

激励机制是现代企业人力资源管理的一种重要工具和手段，湖南邮政尽管已经认识到激励机制对营销体系的巨大作用，但又无法找到适合企业自身的营销激励机制。

Motivation System is an important tool of human resource management in modern enterprises . The Hunan POST have known the notable effects on the competition ability of Marketing Motivation System , but in practice , they feel it is difficult to find a Motivation system for themselves .