渠道权力理论

渠道权力理论研究动态探析

Probe into Research Development of Channel Power Theory

事实上，社会权力与渠道权力理论及消费者增权等理论都为本研究提供了理论支撑。

Actually , not only the social power theory and channel power theory , but also consumer empowerment theory provides theoretical supports for this research .

对角线转移：渠道权力理论研究的新视角

Diagonal Devolution : the New Visual Angel of Channel Right Theory Research

本文利用渠道权力理论研究了国外品牌服装在我国营销渠道中零售商和供应商的关系。

This paper examines the relationship between Chinese foreign brand apparel retailers and suppliers from a power perspective .

渠道权力理论经过了几十年的发展，逐步建立起一个成熟的理论体系，其对渠道现象有较强的解释力，对解决具体的渠道问题有较大的应用价值。

After decades of development , the theory of channel power has gradually established a mature theoretical system with strong explanatory power on channel phenomenon , a great value to solve specific channel problems .

作者认为，在渠道权力结构理论背后存在着一个隐含命题，即渠道关系双方的规模与实力应当是对等的，或者二者之间的反差在一个合理的区间内。

The author points out that there is a hidden proposition under the channel power structure theory , that is , the scale and strength of the two channel members in a rational channel relationship should be symmetrical or at least not too asymmetrical .

渠道权力是渠道行为理论的核心概念，并直接构成了渠道关系及渠道行为的基础。

Channel power is the core concept in the theory of channel behavior , and directly composes the bases of channel relationship and channel behavior .

在流通渠道行为理论研究上，对流通渠道权力理论、流通渠道合作理论、流通渠道冲突理论等进行系列探讨，在此基础上对战略伙伴关系理论及渠道对角线理论等渠道行为变革理论进行进一步的论证。

Attempts are made to research on the behavior of circulation channel . Theories of power , cooperation , and conflicts in the distribution channel are discussed . Then the paper elaborates on the distribution channel transformation .

渠道对角线转移理论，是当前西方学术界对营销渠道权力理论的最新研究成果，它从全新的视角对渠道权力的转移规律进行了动态研究。

Diagonal devolution is the new research achievement of sale channel right theory of west academic circles .