渠道成员

接下来的第四章研究了ACLAS公司对营销渠道成员的激励和对渠道冲突的处理。

Next the fourth chapter deals with ACLAS ' promotion on marketing channel members and handling the channel conflict .

研究表明，Nash合作博弈均衡时的订货数量、存货水平、全国性（或地方性）广告水平、渠道成员各自期望利润以及系统期望利润都要大于Stackelberg主从博弈均衡时的相应值。

The results show that , ordering quantities , the stocking level , the national or local advertising rate , the respective expected profits of channel members , and the system expected profits at Nash co-op equilibrium are higher than those at Stackelberg equilibrium .

我国医药企业营销渠道成员冲突原因及其对策研究

Causes and Solutions for Channel Conflicts in Pharmaceutical Distribution in China

渠道成员选择评价体系及其优化方法研究

Research On Evaluation System and Optimizing Method of Channel Partners Choosing

渠道成员参与情况下顾客忠诚影响因素研究

Research on Influential Factors of Customer Loyalty Participated by Channel Members

渠道成员间关系层市场导向的影响因素研究

Study on Determinants of Relational Market Orientation between Channel Members

闭环供应链渠道成员间非合作与合作博弈分析

Non-cooperative Game and Cooperative Game Analysis of the Members among CLSC Channel

渠道成员激励中的行为因素研究

On the Behavioral Factors in the Incentive of Channel Members

营销渠道成员竞合行为的经济学分析

Economic Analysis on the Channel Competition and Channel Cooperation

分销渠道成员的满意度评价模型

An Evaluating Model of Distribution Channels Members ' Satisfaction

凭感觉选择和评价渠道成员；

Choosing and appraising channel members by feeling ;

和谐共生关系的形成，是渠道成员相互博弈的果。

The symbiosis relation is a result of the game of the channel member ;

营销渠道成员行为关系模型

Members ′ Behavior Relationship Model of Marketing Channel

第二、三章是对渠道成员选择和控制的分析。

The second and the third chapters is analysis on choosing and controlling channel members .

渠道成员的管理手段老化。

Aging management methods of channel members .

营销渠道成员之间的冲突与解决方法

Conflict and Resolution in Market Channels

企业文化视角下渠道成员背逆原因与治理研究

On the Obedient Motive of Channel Members and the Countermeasures from the Perspective of Enterprise Culture

渠道成员绩效的评估

Performance Appraisal For The Channel Members

显性契约和渠道成员之间的关系规范与种子代理商的渠道投机行为呈显著负相关关系。

The norms and dominant contracts have a significant negative correlation with channels opportunism of Seeds agents .

关系导向主张渠道成员之间、渠道与顾客之间关系紧密、信息畅通、利益共享。

Relationship oriented should be tight relationship , smooth message , and common profit between channel members .

从长期来看，这两种权力组合也是最有益于维系渠道成员关系的选择。

In the long run , this is the best option to maintain relationship between channel members .

渠道成员的权力策略构成了渠道关系网络运动演化的重要动力机制。

The power strategy of the channel members is an important dynamic mechanism of channel relationship network evolution .

一个渠道成员实施的权力战略类型将影响其他渠道成员的态度和渠道绩效。

Channel member attitudes and system performance are determined by type of power strategies applied by its partners .

个人理性、知觉差异、信道不畅和惩治不严是引发营销渠道成员间低价恶性窜货行为的主要原因。

The main inducements of practice are individual logos , consciousness difference , blocked channel and weak penalty .

营销渠道成员间低价恶性窜货是现代市场营销中经常见到的一种行为，这种行为对渠道成员和产品制造商的伤害极大。

Dumping beyond the mark is common behavior which do great harm both to marketing channel members and producers .

交易成本理论认为专用性投资在带来高的附加值的同时，也使得进行专用性投资的渠道成员面临投机行为风险。

Transaction cost theory believes that make specificity investment will face opportunism risk when it enjoys high added value .

行业内为争夺市场竞争日趋激烈，直接体现在对渠道成员和供应商合作关系的争夺上。

The market competition becomes increasingly fierce , directly reflected in the competition of relationships with channel members and suppliers .

渠道成员相互依赖对权力运用影响的实证研究&私人关系的调节作用

An Empirical Research on the Influence of Interdependence on Use of Channel Power & the Moderating Role of Personal Relationship

提出了渠道成员的选择原则、标准和方法，给出了不同中间分销商的选择建议：接着对公司分销渠道成员管理进行设计。

The selection principle , standard and method of the charnel members and the proposal of different distributor are given .

在营销现实中，由于水平渠道成员个人理性和集体理性之间的矛盾，导致水平渠道冲突经常发生。

In marketing reality , it occurs frequently because of the contradiction between individual and collective rationality of channel members .