w公司只有采用机动、灵活的柔性营销模式，才能灵活应对服务营销中各种不确定因素的影响，从而有效满足顾客的需求和创造服务企业竞争优势
W company should accept maneuvering flexible marketing model to respond various uncertain factors , so as to meet the needs of customers and create the competitive advantages of the service enterprise
柔性营销